Fan Engagement
MLB to roll out Statcast 2.0 tracking system
Overhaul of player tracking creates much greater accuracy
J.League shelves planned fan increase amid virus spike
The Japanese J.League has postponed a planned increase in the number of spectators allowed into games due to an increase in Covid-19 cases in the country
Poll shows less than 25 per cent of Japanese people support 2021 Olympics
Only 23.9 per cent of people in Japan support holding the Tokyo Olympics and Paralympics next year as scheduled according to a survey
Round-Up: Chinese basketball CEO steps down, T20 World Cup decision, BWF’s gender commitment, and more
The Chinese Basketball Association’s first chief executive officer Wang Dawei has left his post after just 14 months in the job citing “personal reasons”. The
UFC, ACX Music partner to create music streaming app
Ultimate Fighting Championship has signed a licensing agreement with global creative tech company ACX Music to create music streaming app "UFC Ultimate Sound.
F1 takes Paddock Club virtual in Zoom hospitality tie-up
Formula 1 has signed a new digital deal with Zoom Video Communications to enable the roll out of virtual Paddock Club experiences during the motor-racing championship’s Covid-19-affected 2020 season.
Football fans in Vietnam set new attendance record
While football leagues around the world play out their seasons behind closed doors the top league in Vietnam is pulling in record crowds
Inter Milan to monetise premium social content through Twitter partnership
Inter Milan has entered into a partnership with social media network Twitter that will allow the Italian football club to monetise its premium content on the platform
Formula E agrees partnership with Chinese video platform Kuaishou
Formula E and Tencent-backed Chinese short video platform Kuaishou have announced the launch of a 'strategic alliance'
Sportfive strengthens data capabilities with Data Talks tie-up, builds FC Lens data platform
Sportfive has strengthened its fan data capabilities by entering into a long-term partnership with Stockholm-based customer data platform provider Data Talks
“Digital has become the free-to-air platform” | F1’s Frank Arthofer
Liberty Media’s major investment into Formula 1's digital media operations has demonstrated its value during sport’s global lockdown, believes Frank Arthofer, the series’ global head of digital media and licensing.
ESPN agrees to multiyear deal with music distributor UnitedMasters
ESPN has entered into a multiyear agreement with independent artist distribution platform UnitedMasters
Fox Sports features artificial crowd noise at MLS Is Back Tournament – unlike ESPN coverage
Fox Sports has announced that its broadcast coverage of the MLS Is Back Tournament in Orlando, Florida, will feature artificial crowd noise
Round-Up: Asia Cup cancelled, Sri Lankan cricket resumes, Mailman opens LA office, and more
This year's Asia Cup national team cricket tournament has been cancelled, with planned hosts Pakistan possibly hosting it next year instead, cricket officials have said - The Hindu
Singapore Premier League teams take rivalries online
The Singapore Premier League will launch its own football video game tournament, premiering on July 11
NHL international digital platforms enjoy traffic spike after efforts to drive fan engagement
The National Hockey League is reaping the rewards of increased engagement of its international audience with a significant rise in traffic of its foreign-language digital platforms
Sale of F1 chequered flag squares to fans attracts strong interest
The sale of personalised squares within Formula 1’s official chequered flag has been extended to the end of the 2020 season after strong interest from fans.
USL opts against artificial crowd noise on ESPN broadcasts
The United Soccer League will not utilize artificial crowd noise during its ESPN broadcasts when the organization returns to action this month in the wake of the global Covid-19 pandemic