Fan Engagement

Handball
Media

The Infront agency has agreed a five-year deal to create a new digital ecosystem for the Handbollsligan and SHE, the top-tier men’s and women’s handball competitions in Sweden.
Football
Fan Engagement

LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
Baseball
Media

Major League Baseball's Opening Day set records on its out-of-market streaming service MLB.TV and earned a record in online merchandise sales
Football
Media

The National Women’s Soccer League (NWSL), top tier of the domestic game in the United States, has extended its content and media deal with the Just Women’s Sports (JWS) platform.
Basketball
Sponsorship & Marketing

Consumer electronics and home appliance company Hisense is collaborating with the National Basketball Association as the exclusive partner of weekly content series 'X-Factor Moments', which will feature…
Rugby Union
Fan Engagement

Jamie Watts, media research manager at Publicis Sport & Entertainment, looks at worrying viewing figures for the Six Nations and examines how the rugby championship is trying to address a decline in younger audiences.
Baseball
Sponsorship & Marketing

Major League Baseball, the MLB Players Association, and Fanatics Collectibles have created patches for every MLB debutant beginning with Opening Day that will be authenticated and feature on their rookie…
Motorsport
Sponsorship & Marketing

Technology and business solutions provider NTT has extended its title sponsorship with IndyCar in a multi-year agreement that also includes status for NTT as the official technology partner
Tennis
Licensing & Merchandising

The Professional Tennis Players Association (PTPA) for-profit commercial affiliate, Winners Alliance, has reached an agreement with Fanatics Collectibles to provide men's and women's trading card set programs…
Football
Sponsorship & Marketing

Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
Volleyball
Fan Engagement

The International Volleyball Federation (FIVB) was the best-performing Olympic governing body on social media in 2022, according to a league table compiled by the Redtorch agency
Fan Engagement

Simon Cummins and Julie McKeen from executive search and recruitment firm Odgers Berndtson discuss one of the most in-demand senior leadership roles in sport
Football
Finance & Law

Chiliz, the owners of the Socios fan token and fan engagement platform, has acquired a 20-per-cent stake in sports memorabilia company MatchWornShirt
Basketball
Sponsorship & Marketing

The National Basketball Association's Los Angeles Clippers have announced a multi-year sponsorship with Taiwanese airline Starlux, which will debut a Taipei-Los Angeles flight on April 26
Mixed Martial Arts
Fan Engagement

TikTok has announced its latest content agreement with the Ultimate Fighting Championship
Esports
Fan Engagement

NASCAR has launched NASCAR Speed Hub on online game platform Roblox as it continues its efforts to attract new fans
Multiple Sports
Sponsorship & Marketing

Boston-based data company Sports Innovation Lab and Ally Financial have launched the Women's Sports Club in an effort to create equitable media spend on women's sports properties
US College Sport
Fan Engagement

The Atlantic Coast Conference (ACC) has hired consulting firm Elevate Sports Ventures in a multi-year deal to support the American collegiate conference with business intelligence and analytics, revenue…