Fan Engagement

Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.

In this month's issue we cover the following: GDPR – How rights holders are preparing for the new data privacy regulations FR

It has become a well-worn truism that live sporting events are no longer just competing with each other for a potential audience member’s time and attention, but with myriad other forms of entertainment.

Rory Squires looks at the evolution of the NFL Draft and how moving the event from the Radio City Music Hall allowed the league to significantly grow the event and upscale its marketing efforts 

The AFL Aussie rules football league has teamed up with telco Telstra, sports statistics provider Champion Data and marketing agency MKTG to integrate Telstra Tracker data alongside stadium LED signage during matches.

Spanish LaLiga football club Real Madrid has claimed a first for the sports industry with the launch of a virtual reality app.

Matt Lynch is aiming to bring US-style frontline staff service to the UK through his consultancy, Venue Inc. He tells Adam Nelson how the US and UK setups differ, and how he’s engaging with stadium staff to improve the match day experience for everyone.

Spanish LaLiga football club Real Madrid will debut a new global interactive exhibition in the Australian city of Melbourne, it was announced today (Wednesday).

Before opening the NYC office, Bayern had 13 million fans in the US; they now have 27 million. In 2014 Bayern had just eight fan clubs spread across America; now they have 136 in 39 states. Bob Williams investigates.

The LaLiga Global Network will build on a productive first year by continuing to explore fruitful partnerships around the world, according to Oscar Mayo, LaLiga’s director of international development.

LaLiga’s Global Network is taking Spanish football’s top property – and its teams – to a wider audience than ever before.

This is what you get when you combine athletic horses, daredevil riders, and a carriage. It’s called driving, and it’s one of the most dynamic equestrian sports there is.

When Pearse Connolly set about revamping the marketing of Norwegian national team home matches he didn’t expect to use the Catholic church as inspiration.

In just half a season, the Golden Knights NHL expansion team has captured the imagination of the US sports world with its success on the ice and, just as importantly, shattered the long-standing myth that Las Vegas is not a viable market for a major sports team.

In this issue we cover the following: WINTER OLYMPICS – a commercial preview of Pyeongchang 2018 RULE 40 – how the IOC's control over athlete sponsorships is weakening GIANN

In this week's US sports industry round-up: Atlanta stadium bucks concession pricing trend; Fox buys Thursday Night Football rights; and Solo files complaint against US Soccer