Fan Engagement
Open invitation | Change finally to be served at Roland-Garros
After authorities finally gave the green light to the redevelopment of Roland-Garros - following years of false starts - SportBusiness International examines the plan to add breathing space to the cluttered venue.
Football first | Welcome to soccer central in Abu Dhabi
Abu Dhabi will take centre stage as two of the world’s top football competitions, the FIFA Club World Cup UAE 2017-2018 and AFC Asian Cup UAE 2019, come to town. Alexis Dijksterhuis of Abu Dhabi-based ticketing and events company FLASH Entertainment is relishing the prospect.
The main event | Global boost for eventing
The triple equestrian sport of eventing is recruiting more participants and attracting more fans than ever before.
SportBusiness International December 2017
The Secret Fan | Orlando Magic v New York Knicks, Amway Center (NBA)
Richard Mulligan swaps Disney’s Magic Kingdom for an evening of NBA wizardry in Orlando.
Why fans prefer might to queue in serpentine lines
In his first column for SportBusiness International, the Chicago Bulls’ senior manager of business strategy & analytics and behavioural scientist, Kevin Brilliant, explains the psychology of queuing.
Frictionless stadia | Part 3: Putting the fans in control
In the third and final part of our series, Barry Wilner summarises some of the ways in which teams in the US are using technology to enhance the game-day experience for fans.
Frictionless stadia | Part 2: Wireless charging
An increasing number of sports stadia are installing wireless charging in hospitality suites and communal areas to cater for the latest generation of mobile phones. Ben Cronin asks Dan Bladen, chief executive of wireless charging company Chargifi, about the technology.
Frictionless stadia | Part 1: Pre-ordering drinks and snacks at Bath Rugby
In the first part of a series on frictionless stadium technology, Ben Cronin examines how Bath Rugby has invested in a piece of white label software that allows fans to pre-order half-time drinks and snacks.
SportBusiness International October/November 2017
Down time | Is the NFL suffering a blip, or a more serious decline?
The number of people watching NFL games in stadiums and on television has fallen significantly over the last few years. Richard Clarke assesses whether empty seats and poor ratings are signs of a permanent decline.
Star of India | The statistics that show the success of Pro Kabaddi
Joseph Eapen, senior vice president, SMG India, looks at audience and viewing figures for the Pro-Kabaddi League (PKL) in India.
Urban outfitters | UCI takes BMX and mountain bike event to Chinese city centre
The UCI is debuting a new annual event in China that brings BMX Freestyle and Mountain Bike Eliminator trials to urban settings. Rob Ridley examines the potential of two events that bring inner-city architecture into play.
Leaders Week | Sponsorship, data, digital media and esports
Matthew Glendinning reports on some of the highlights from the Leaders Week conference in London.
Market raider | The breathless rise of India’s Pro Kabaddi League
Finnish football’s data-driven approach to growth
The Football Association of Finland adopted a data-driven approach to increasing player numbers and growing commercial revenue as part of its participation in the Uefa GROW development programme. In this extended report, David Walmsley looks at the way it tried to achieve these objectives.
Picture perfect | FanCam links spectators and sponsors through the ultimate crowd-selfie
FanCam takes super high-res images of crowds attending live events at sports stadiums, and then offers fans the chance to see themselves in the sponsored snaps. Greg Pitcher discovers how the company is forging links between sponsors and fans’ hearts and minds.
The Secret Fan | England v West Indies, Nottingham
Our resident fan engagement correspondent enjoys the most English of experiences: a rain affected one-day international cricket match between England and the West Indies.