Fan Engagement

The combination of climate and accessibility means that the Emirate provides a convenient and attractive option for professional sports teams and individual athletes.

HE Aref Al Awani, General Secretary of the Abu Dhabi Sports Council explains how the Emirate’s continuing investment in a world class sports infrastructure serves the local population and the international community.

AIMS president and IFMA General Secretary Stephan Fox pays tribute to Ashgabat's hosting of AIMAG 2017.

Turkeminstan's hero wrestler and multiple gold-medal winner Seydi Batyrow on the joy of competing at AIMAG 2017.

Dayanch Gulgeldiyev, Chairman of the 5th AIMAG Executive Committee, discusses the overwhelming success of 5th Asian Indoor and Martial Arts Games, and the future of Ashgabat as an event-hosting destination.

Ashgabat, capital of the central Asian country of Turkmenistan, exploded onto the world sporting stage in style when its gleaming new Olympic Complex hosted the 5th Asian Indoor and Martial Arts Games.

Perform has become a leader in the sports media and digital content sector over the last 10 years thanks to successful partnerships with organisations that share its vision and innovative approach. Here, some of Perform’s most celebrated clients from across the industry discuss the secrets of its success.

Equestrian dressage is one of the few sports to attract a fan base that is both predominantly female and in the higher income bracket. Add to this its increasing global popularity, and you understand why sponsors are taking such a keen interest.

LaLiga has reached out to its global network of broadcast partners to gain as much knowledge as possible in order to step up the fight against audiovisual piracy.

LaLiga has positioned itself on the cutting edge of the fight against audiovisual piracy, with a finely-tuned strategy that aims to clamp down on violations through detection, prevention and education.

While the Mayweather-McGregor bout may have attracted the attention of millions of fight fans worldwide, Kevin Roberts suggests that cultural changes, rather than novelty, will influence the sporting contests of tomorrow.

In a wide-ranging interview with SportBusiness International's Ben Cronin, Sean Bratches, Formula One's managing director of commercial operations, outlines the sport's ambitious plans, from esports to OTT and sponsorship.

Ravi Krishnan is a former managing director and senior vice president for IMG South Asia and the co-founder and CEO of Stepathlon, India. He discusses the seismic changes he has witnessed across the Indian sports market over the last two decades.

The Invictus Games begins in Toronto on Saturday, with more than 500 athletes from 17 nations set to compete in front of packed stands and global TV audiences. Mark Bisson finds out why the event has proved such a success for athletes, fans and commercial partners since its launch in 2014. 

With New Balance beating 'parasite brands' in a Chinese court and Liverpool FC launching a cut-price kit to beat the counterfeiters, major brands are clearly taking the theft of intellectual property seriously. Mark Dreyer finds out more.

Digital correspondent Richard Clarke takes in a live esports event for the first time as he attends the Gfinity Elite Series in Fulham, London.