Fan Engagement

Motorsport
Sponsorship & Marketing

NASCAR has partnered with action-sports brand Hurley in a clothing collaboration for men's and women's beach and surf apparel
Football
Fan Engagement

LaLiga North America, the joint venture between Spain's LaLiga and Relevent Sports Group, has announced the launch of a year-long event series that will feature watch parties and activations at bars and…
Multiple Sports
Fan Engagement

The International Cricket Council (ICC) has retained its stranglehold on BCW Sports’ International Sports Federation Social Media Ranking, with Volleyball World being the year’s big climber.
Ice Hockey
Fan Engagement

The National Hockey League has unveiled the sponsorship activations for the Truly Hard Seltzer NHL All-Star Beach Festival fanfest, which will accompany the NHL All-Star Game taking place at FLA Live Arena…
Golf
Media

The IMG agency has struck a long-term renewal agreement with the R&A across various commercial rights and services, including a heightened focus on digital content through Seven League
Football
Fan Engagement

German Bundesliga domestic rights-holder, pay-television broadcaster Sky, will continue efforts to reach out to a younger audience with a special broadcast of this weekend’s match between 1.
Tennis
Fan Engagement

Tennis Australia has furthered the Australian Open’s commitment to exploring the metaverse by launching a new game on the popular online gaming platform Roblox.
US College Sport
Licensing & Merchandising

Amazon Merch on Demand has launched over 40,000 products of officially licensed National Collegiate Athletic Association merchandise for more than 200 universities, including public and private schools
Hockey
Fan Engagement

Hockey India has launched a new metaverse product to tie in with its hosting of the Men’s World Cup in Bhubaneswar and Rourkela from January 13-29.
Cricket
Licensing & Merchandising

Technology company FanCraze has signed on as the official digital collectibles partner of SA20, the new South African T20 cricket league which launches today (Tuesday)
Football
Media

LaLiga, organising body of the top two divisions of Spanish club football, has agreed a wide-ranging global content deal with media platform, OneFootball
Fan Engagement

Sport faces a significant challenge to attract and retain viewers, especially in an increasingly fragmented media landscape in which there is no such thing as a ‘typical’ fan.
Basketball
Fan Engagement

The Philippine Basketball Association (PBA), the sport’s top tier in the country, has teamed up with Web3-focused platform Virtualness to launch an NFT venture.
Football
Sponsorship & Marketing

Spanish La Liga club FC Barcelona has announced a three-year sponsorship deal with Chinese trading card manufacturer Daka
Football
Sponsorship & Marketing

English Premier League side Manchester City has agreed a regional sponsorship deal with Indian digital services brand Jio Platforms that will see the company become the club’s Official Mobile Communications N…
Skiing
Industry Moves

The International Ski and Snowboard Federation (FIS) has added to its team at its new in-house commercial division with the appointment of Fifa’s Benjamin Stoll as director of digital and innovation.
Football
Licensing & Merchandising

NFT-based fantasy sports platform Sorare has renewed its agreement with the Eredivisie, the top division of club football in the Netherlands, until 2025
Cricket
Sponsorship & Marketing

Indian Premier League (IPL) franchise Mumbai Indians has launched a Request for Proposal (RFP) tender for its Non-Fungible Token (NFT) rights