Licensing & Merchandising
Derek Jeter’s Arena Club raises $10m in funding round
Sports trading card platform Arena Club has announced it has raised $10m (€9.5m) in a Series A funding round, doubling the company's total amount raised as it looks to build a fully digital card show.
Barcelona appoints Legends to drive Camp Nou revenue
FC Barcelona has engaged the international division of US premium experiences company Legends to help drive greater revenue at the renovated Camp Nou stadium, while the Spanish LaLiga team has opted to…
RealFevr signs RFEF digital video collectibles deal
Portuguese digital collectibles company RealFevr has signed a three-year agreement with the Royal Spanish Football Federation (RFEF) to create ‘official digital video collectibles’ from the Copa del Rey…
Official blockchain partner Algorand’s Fifa sponsorship downgraded to focus on ‘technical development’
Blockchain technology company Algorand has announced it will no longer activate its sponsorship rights as a Regional Supporter of the current Fifa World Cup, revealing in a social media post that it plans…
Hummel clubs assess fallout from Elite Sports Group’s administration
Elite Sports Group, the exclusive UK brand partner to Danish sportswear firm Hummel, has gone into administration
Red Bull Racing signs New Era as part of new apparel strategy
Red Bull Racing has signed a branded licensing agreement with global headwear company New Era
Fanatics exports sports merchandise model to Japan with Yomiuri Giants deal
Nippon Professional Baseball (NPB) club Yomiuri Giants has entered into a long-term global deal with US sportswear and equipment manufacturer Nike and sports merchandising company Fanatics that will see…
Infront teams up with Ochsner Hockey for IIHF Worlds merchandise venture
Swiss ice hockey products supplier Ochsner Hockey has re-established its connection with the Ice Hockey World Championships after agreeing a deal with the Infront agency to jointly deliver all International…
MLB Twins introduce broad-based brand refresh, new uniforms
Club unveils first comprehensive overhaul to its visual identity since 1987
Inaugural NFL Germany game proves huge success locally
The National Football League's inaugural regular-season game in Germany last weekend proved a huge success locally across a series of key metrics
Ronaldo, J.League and CSL push ahead with NFT projects as ‘crypto winter’ batters sector
Football star Cristiano Ronaldo and the Chinese and Japanese football leagues announced new stages in digital collectibles projects this week amid growing uncertainty over the once-booming sector
Maglietta named commercial director, football at Socios
Daniel Maglietta has been appointed to the position of commercial director, football at blockchain platform Socios.com.
Maglietta has switched from his role as head of football partner acquisition
US Soccer completes contract extension with Legends
Premium experiences company to continue to power retail for governing body
Fanatics signs first European retail deal with Next
Global sports merchandising company Fanatics has agreed a connected inventory deal with UK-based online retailer Next
CPL Vancouver expansion team unveils name, crest
The Canadian Premier League has announced that its Vancouver-based expansion team will be known as Vancouver FC, while the club's colors and brand identity were also unveiled
Dapper Labs cuts 22 per cent of staff amid declining NFT interest
Dapper Labs, the Canadian blockchain company behind NBA Top Shot, has announced it is laying off 22 per cent of its staff, citing the "macroeconomic environment.
Sportfive taps Be Media for AFF Championship NFTs
Sportfive and Be Media, a subsidiary of Hong Kong-based digital collectibles firm Animoca Brands, have announced an agreement that will see the pair release a range of non-fungible tokens to mark the forthcoming…
PHF hires Heartlent Group to shape league’s creative direction
The Premier Hockey Federation has appointed marketing agency Heartlent Group to shape the women's ice hockey league's creative direction surrounding enhanced video production, social media, and website…