Licensing & Merchandising
XFL unveils team names, logos for 2023 reboot
The rebooted XFL has unveiled the names and brand identities of its eight teams ahead of the spring-season football league's revival in 2023, containing a mix of the old and the new
Astros set new World Series merchandise sales record
MLB club extends run of historic business metrics
Bundesliga International CMO Naubert to assume Klein’s responsibilities
Peer Naubert, chief marketing officer at Bundesliga International, is to take over the responsibilities of Robert Klein, chief executive of the German league’s international rights sales arm, from the e…
New Era Cap implements significant leadership overhaul
Koch retains CEO title but steps away from day-to-day operations
Adidas expects €250m hit after ending Kanye West partnership
German sportswear and footwear manufacturer Adidas has severed ties with controversial rapper and fashion designer Kanye West, a decision which the company says will result in a €250m ($246m) hit to it…
Fanatics hires Mitchell from Portsmouth in commercial role
Global sports merchandising company Fanatics has hired Anna Mitchell as director of UK business development
NHL, Adidas revive Reverse Retro jersey program
League, jersey partner bring back highly popular licensing effort
EA Sports agrees Uefa Women’s Champions League sponsorship and licensing deal
EA Sports has been announced as a sponsor of the Uefa Women’s Champions League in a deal that also grants it the video game licensing rights to the women’s club competition.
NBA opens first retail store in Africa
The National Basketball Association has further expanded its international reach by partnering with sportswear retailer Shesha to open the league's first retail store in Africa
Liverpool launches virtual merchandise range with Meta
Liverpool has become the first English Premier League club to launch a virtual merchandise range on the Meta Avatars Store
LNR claims French first with league-wide NFT platform
The Ligue Nationale de Rugby (LNR) has claimed a first for a French sports body with the launch of a league-wide NFT project through agreements with Web3 technology specialists Bamg Sports and LegendaryPlays
Haworth joins F1 as director of commercial partnerships
Formula 1 has appointed Jonathan Haworth as its new director of commercial partnerships, SportBusiness understands.
Formerly of Warner Bros
NBA merchandise distributed across India under deal with Reliance
The NBA has agreed a "multi-year" deal with Reliance Retail for the distribution of league merchandise online and at stores across India
Fifa agrees multi-year deal with metaverse platform Roblox
World football’s governing body Fifa has agreed a multi-year partnership with online game platform Roblox as it seeks to appeal to a younger audience ahead of the World Cup in Qatar.
ICC and Cricket Australia announce NFT launches ahead of T20 World Cup
The International Cricket Council is to release a daily offering of non-fungible tokens throughout the forthcoming Men’s T20 World Cup, while Cricket Australia has announced plans to issue its own NFTs l…
Asian Cricket Council agrees digital collectibles deal with FanCraze
The Asian Cricket Council is to launch a digital collectibles programme in partnership with FanCraze Technologies.
The ACC and FanCraze will create a set of collectibles that fans can acquire and trade
NHL, Zamboni Co. partner to create electric ride-on toys
The National Hockey League and the Zamboni Company have partnered with Canadian toy manufacturer Kool Karz Playground to create an electric Zamboni ride-on toy for children ahead of the 2022-23 NHL season.
AELTC recruits Al-Qassab as marketing and commercial director following Henderson exit
The All England Lawn Tennis and Croquet Club (AELTC) has merged its commercial, communications and marketing functions into a single position to be held by Usama Al-Qassab, the former Walt Disney marketing…