Licensing & Merchandising
LAFC’s Bale has top-selling MLS jersey in 2022
LAFC forward Gareth Bale has made an immediate impact since joining Major League Soccer in the summer, with the Wales captain having the league's top-selling jersey this season
Uefa signs first-ever licensing deal with Football Manager
Uefa has signed a licensing agreement with the makers of Football Manager for its club competitions to feature in the forthcoming edition of the computer game
WBSC to launch NFT digital trophies through Leverade deal
The World Baseball Softball Confederation (WBSC) has teamed up with sports management and monetisation software company Leverade to award NFT digital trophies at the Baseball5 World Cup and WBSC Virtual…
Animoca Brands raises $110m in fresh funds
Hong Kong-based digital collectibles brand Animoca Brands has closed a strategic funding round of $110m (€109m), with new investors including Temasek, Boyu Capital and GGV Capital.
Derek Jeter introduces newly developed card collecting platform
Baseball Hall of Famer Derek Jeter and entrepreneur Brian Lee have developed Arena Club, a new sports card collecting platform that represents another sizable entry into the quickly expanding segment …
Socios retains AFA fan token rights as legal dispute settled
The Argentinian Football Association (AFA) has announced that Socios
LPGA signs deal with Dunning for Solheim Cup
The Ladies Professional Golf Association announced that performance brand Dunning Golf will be the official uniform supplier for the 2023 and 2024 United States Solheim Cup teams
LA28, Team USA strike Fanatics merchandise agreement
LA28, the organizing committee for the 2028 Summer Olympics in Los Angeles, California, has secured a wide-ranging merchandise and omnichannel retail agreement with global merchandise giants Fanatics ahead…
Fanatics, Orioles strike 10-year omnichannel retail partnership
Global sports merchandise giants Fanatics and Major League Baseball's Baltimore Orioles have secured a 10-year end-to-end omnichannel retail partnership, expanding on a current e-commerce agreement.
Mantle baseball card sells for record $12.6m at auction
Sale is the most expensive sports collectible transaction ever
Nassar to lead PTPA and new commercial arm for tennis players
Trade association for tennis pros and new for-profit entity gain $26m in funding
Croatian FA strikes deals with EA Sports and Sorare
Video game publisher EA Sports had added the Croatian Football Federation (HNS) to its roster of national team representatives for this year’s Fifa 23 game.
EA Sports and Rangers pen ‘multi-year’ licensing agreement
Video game developer EA Sports has signed a ‘multi-year’ agreement with Scottish Premiership side Rangers.
Under the deal, EA Sports becomes the club’s exclusive ‘Official Video Game Partner’. The lice
Dick’s Sporting Goods stays optimistic amid sales decline
Prominent retail chain raises its full-year earnings guidance
PIF-backed real estate developer signs ‘$25.5m-per-year’ Saudi league title sponsorship
The Saudi Professional League (SPL), organising body of the top division of club football in Saudi Arabia, has agreed a title sponsorship deal with real estate developer Roshn, while extending its licensing…
Animoca Brands-owned Gryfyn to title sponsor San Marino Grand Prix
NFT-focused digital wallet Gryfyn has agreed to title sponsor the San Marino Grand Prix in a two-year deal with MotoGP organisers Dorna Sports
MLS continues commercial run with EA Sports extension
Major League Soccer has secured its third major piece of business in the past three months by securing an extension of its long-term partnership with leading video game developer Electronic Arts
Seven League’s Ayers looks to the metaverse to unlock ‘dormant IP’ in new business venture
Rematch described as ‘sporting time machine’
Latest event to reimagine Ali-Foreman fight as ‘immersive theatrical experience’
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