Licensing & Merchandising

Multiple Sports
Industry Moves

Adidas has announced that its chief executive Kasper Rorsted will stand down in 2023, three years ahead of the end of his contract
Multiple Sports
Licensing & Merchandising

Global sports merchandise giant Fanatics and athletic retailer Foot Locker have announced a long-term inventory partnership that will make officially licensed fan gear and merchandise available online…
NFL
Licensing & Merchandising

League, union expand their fan engagement efforts with prominent developer
Football
Sponsorship & Marketing

English Premier League club Arsenal has renewed its long-running association with video game developer Konami
US College Sport
Licensing & Merchandising

Northwestern University athletics department has secured a multiyear partnership with premium experiences company Legends, which will manage premium seating, ticket sales, marketing and business intelligence …
Basketball
Licensing & Merchandising

The National Basketball Association is continuing its international expansion efforts by opening NBA Park in Brazil this November, which will represent the league's largest fan destination in the world
Table Tennis
Licensing & Merchandising

World Table Tennis (WTT), the commercial and events arm of the International Table Tennis Federation (ITTF), has appointed metaverse technology company NFT Tech to develop and execute its Web3 strategy
Football
Sponsorship & Marketing

The French Football Federation (FFF) has signed an exclusive partner deal with video game publisher Konami Digital Entertainment until 2026
NFL
Licensing & Merchandising

The National Football League's Detroit Lions and global sports merchandising company Fanatics have announced a multiyear extension and expansion of their existing e-commerce partnership, which will now …
Esports
Events

Video game developer Electronic Arts and the National Football League have announced a multiyear partnership renewal for the EA Sports' Madden NFL Championship Series (MCS)
Football
Licensing & Merchandising

Uefa and its appointed CAA Eleven agency are inviting bids for non-fungible token (NFT) licensing rights to major Uefa national team competitions held between 2023 and 2025
Football
Licensing & Merchandising

Clubs from Portugal’s top two divisions are to tackle the sale of illegal merchandise by using the ‘Brand Protection’ offering from LaLiga Tech, the technology services arm of Spain’s LaLiga. The
Baseball
Licensing & Merchandising

Values for high-end sports trading cards continue to reach historic levels
Basketball
Licensing & Merchandising

The National Basketball Association (NBA) has unveiled plans to open its first retail outlets in Australia in partnership with global sports merchandise company Fanatics and retail specialist Lids
Rugby Union
Licensing & Merchandising

Blockchain provider Socios.com has signed new team deals in rugby union with French Top 14 league club Stade Français and South African side The Sharks.
Football
Licensing & Merchandising

Blockchain-enabled digital sports fashion platform Fancurve has made further moves into the European football market by agreeing a deal with English Premier League club Everton
Mixed Martial Arts
Licensing & Merchandising

The Ultimate Fighting Championship (UFC) has agreed a deal with technology company Amazon to utilise its Merch on Demand platform to offer a new selection of fan gear products
Cricket
Events

First and second season ticket data suggests event has attracted new audiences Sponsorship agency CSM told to reject finance, alcohol and betting brands