Licensing & Merchandising

Football
Licensing & Merchandising

United Soccer League Championship club Miami FC has extended its technical kit supplier deal with the Italy-based sportswear manufacturer Macron through 2026
Football
Licensing & Merchandising

The English Football Association (FA) and Portuguese Professional Football League (LPFP) have become the latest rights-holders to issue requests for proposals for the licensing rights to non-fungible tokens…
Ice Hockey
Licensing & Merchandising

The National Hockey League has been forced to seek a new uniform and apparel supplier after global sportswear manufacturer Adidas decided not to renew its partnership with the league which ends in the…
Basketball
Licensing & Merchandising

The National Basketball Association is looking to expand its presence within Germany by opening the league’s first retail store in Berlin, in partnership with global sports merchandise company Fanatics.
Football
Licensing & Merchandising

Italian Serie A club Juventus has signed a new licensing agreement with video game developer EA Sports
College Sports
Licensing & Merchandising

Global sports merchandising company Fanatics has secured a long-term, multifaceted partnership with the University of Alabama to significantly enhance its presence in the collegiate athletics landscape…
Football
Licensing & Merchandising

Football Australia has announced a licensing agreement with book publisher Penguin Random House
Football
Licensing & Merchandising

Lega Serie A has become the latest sports league to sign an agreement with non-fungible token (NFT) fantasy sports platform Sorare
Football
Licensing & Merchandising

English football clubs are facing delays on the delivery of their kits ahead of the new season, with less than half of teams in the Premier League and English Football League currently having their home…
Football
Media

FC Barcelona has sold an additional 15 per cent of its LaLiga television rights income to Sixth Street Partners, taking the US-based investment firm’s stake to 25 per cent, while it has also delved into t…
US College Sport
Licensing & Merchandising

Company stays aligned with one of the top programs in US college sports
Cricket
Licensing & Merchandising

New Zealand Cricket (NZC) is to release a range of non-fungible tokens (NFTs) and a “next-generation mobile game” after striking a five-year licensing agreement with Indian online gaming unicorn Dream Spo…
Rugby Union
Licensing & Merchandising

World Rugby and its global master licensee, the IMG agency, have appointed premium experiences firm Legends as the official retail partner and operator for the 2023 Rugby World Cup in France
Baseball
Licensing & Merchandising

The World Baseball Softball Confederation (WBSC) has appointed Japanese entertainment conglomerate Konami to create a new baseball video game and develop an international baseball esports competition
Football
Licensing & Merchandising

Football-focused streaming and media platform OneFootball has signed a global agreement with Lega Serie A to launch officially licensed digital collectibles for fans, while it has also struck separate…
Rugby Union
Licensing & Merchandising

Blockchain provider Chiliz has entered the rugby union market after securing deals for its fan token and engagement platform Socios.com with English club sides Harlequins, Leicester Tigers and Saracens
US College Sport
Licensing & Merchandising

Global sports merchandising company Fanatics has entered into a long-term partnership with Nike to manufacture college sports fan apparel for a select group of leading universities starting in the summer …
Football
Licensing & Merchandising

LaLiga’s Real Sociedad has become the latest football club to sign an agreement with blockchain provider Chiliz. The deal will see the club launch an official fan token via the Socios.c