Licensing & Merchandising
Sorare adds Argentinian Football Association as latest client
The Argentinian Football Association (AFA) has signed an exclusive multi-year agreement with non-fungible token (NFT) fantasy football platform Sorare
DAZN adds to NFT offering with new boxing-focused marketplace
Sports subscription service DAZN has announced the launch of a boxing-focused NFT marketplace, DAZNBoxing.io
2K places Michael Jordan on special edition NBA game cover
Basketball icon to be featured in perennially popular video game franchise
Harlequins latest addition to Castore rugby portfolio
Harlequins has become the latest rugby union club to sign a kit supply agreement with Castore
Legends seals multiyear Indiana University merchandise pact
Indiana University's athletics department has secured a multiyear online and bricks-and-mortar merchandise partnership with premium experiences company Legends
F1 extends licensing agreement with The Memento Group
Formula 1 has extended its licensing agreement with The Memento Group (TMG) until 2025
Cygames renews with Juventus, as Konami returns to Inter
Japanese gaming brand Cygames has renewed its back-of-shirt sponsorship with Italian club Juventus from 2022-23 to 2023-24
FC Porto enters the metaverse with Upland deal
Portuguese Primeira Liga champion FC Porto has agreed a deal with metaverse real estate property game Upland that will see a digital version of the club’s Estádio do Dragão arena mapped as a virtual prop…
Mbappé to become Sorare ambassador as part of investment deal
Paris Saint-Germain and France international footballer Kylian Mbappé is to become an ambassador for Sorare after joining the NFT trading platform as an investor.
IDG takes Richarlison NFTs to market
International Digital Group (IDG), the digital collectibles firm, has announced the launch of Non-Fungible Tokens (NFTs) featuring Brazilian football star Richarlison
Hasbro partners with NBA for reboot of Starting Lineup collectibles brand
American toy company Hasbro has secured a partnership with the National Basketball Association and National Basketball Players’ Association ahead of the reboot of the Starting Lineup collectibles brand thi…
NHL strikes premium lifestyle apparel deal with Mitchell & Ness
The National Hockey League has secured a long-term apparel and headwear licensing agreement with premium lifestyle sportswear and culture brand Mitchell & Ness.
USL seals 10-year Legends partnership to drive business growth
The United Soccer League has secured a multifaceted 10-year partnership with premium experiences company Legends, which is designed to "drive the next evolution of the USL’s business."
NFLPA strikes landmark pact to commercialize performance data
Agreement with Sports Data Labs to be applied across multiple categories
About Vintage signs first AC Milan deal under club’s new ownership
Danish watch brand About Vintage has been named as the ‘Official Watch Partner’ of Italian Serie A champions AC Milan.
Ronaldo agrees NFT partnership with crypto exchange Binance
Portuguese football star Cristiano Ronaldo and cryptocurrency exchange Binance will release a series of non-fungible tokens (NFTs) later this year under a new, multi-year deal
Cryptocurrency advertising under scrutiny as Spanish watchdog prepares regulation
Spain’s National Securities Market Commission (CNMV) has warned that it is preparing new regulation over the advertising of cryptocurrency firms and their products.
Fifa appoints Infront as exclusive World Cup licensing agent in China
Fifa has appointed the Infront agency as its official licensing agent in China