Licensing & Merchandising
Fendi outfits AS Roma in fashion deal
Rome-based fashion brand Fendi has signed its first-ever sponsorship with AS Roma in a two-year deal, from 2022-23 to 2023-24
Barcelona considers sale of LaLiga TV rights revenue, stake in licensing arm
FC Barcelona will hold an extraordinary assembly meeting on June 16, with its members to vote on whether the club should sell a minority stake in its Barça Licensing & Merchandising subsidiary, and on …
Fancurve picks Real Betis for first ‘digitally wearable’ club jersey
Fancurve, a blockchain-enabled digital sports fashion company, it to launch its first “digitally wearable” club football shirt after reaching a three-year agreement with Spanish LaLiga side Real Betis.
Manchester City to launch trading cards in China following DAKA Culture tie-up
English Premier League club Manchester City has announced a licensing deal with Shanghai-based collectibles supplier DAKA Culture that will see the parties release an exclusive range of trading cards in…
Delhi Capitals strikes NFT deal with FanCraze
Indian Premier League (IPL) franchise Delhi Capitals has announced a licensing agreement with non-fungible token (NFT) company FanCraze that will see the parties release a range of digital collectibles
Manchester United Q3 revenues up 29.2 per cent but wage increases lead to £27.7m loss
Manchester United has increased its third quarter revenues by 29.2 per cent to £152.8m ($192.
Real Madrid tops ‘most valuable football brand’ rankings
Brand valuation consultancy firm Brand Finance has named Real Madrid as the world’s most valuable football brand for a fourth consecutive year.
Uefa sales process begins for national team competition patches
Uefa has launched a licensing rights sales process for competition patches worn on shirts during its national team matches
LNR issues NFT tender process
Ligue Nationale de Rugby (LNR), organising body of the top two divisions of French club rugby union, is seeking partners to deliver a global non-fungible token (NFT) offering
Asics extends Australian Olympic Committee kit supplier deal
Japanese sports brand Asics has renewed its official performance footwear and apparel partner partnership agreement with the Australian Olympic Committee (AOC) for four more years until 2026
McLaren expands SunGod licensing deal to include Extreme E
McLaren Racing has expanded its agreement with eyewear brand SunGod
AFL strikes licensing deal with Reddit
The Australian Football League (AFL) has announced a licensing agreement with message board platform Reddit that will allow the website’s users to add AFL-themed clothing to their virtual avatars.
LaLiga enters the metaverse with TVM sponsorship deal
LaLiga has entered into a two-and-half-year sponsorship deal with Korean metaverse platform TVM that will lead to the creation of an ‘exclusive virtual ecosystem’ for the Spanish league.
French Open enters the metaverse with Roland-Garros virtual-seat NFTs
The French Tennis Federation (FFT) has made its first move into the metaverse by announcing an NFT venture for the French Open grand slam tournament at Roland-Garros
Sportfive renews Fnatic sales deal, teams up with Alfa Romeo on LVP sponsorship
The Sportfive agency has strengthened its relationship with Fnatic by becoming the official sales agency for the London-based esports organisation on future global partnerships
Arsenal strikes Unagi agreement for NFT-related Ultimate Champions game
Arsenal has become the first Premier League club to sign a sponsorship and licensing deal with Unagi, the makers of the NFT-driven fantasy football game, Ultimate Champions
EA Sports parting ways with Fifa after nearly three decades
Video game publisher introduces new EA Sports FC brand
GreenPark Sports, LaLiga expand partnership to include NFTs
California-based developer to create in-game digital collectibles