Licensing & Merchandising
UFC extends long-term association with Opro
The Ultimate Fighting Championship (UFC) has signed an extension to its global licensing agreement with mouthguard brand Opro
Nike posts earnings beat, but future outlook remains unclear
Global footwear and apparel giant warns of volatile macroeconomic landscape
Intersport renews FFF merchandising distribution deal
French sporting goods retailer Intersport has extended its sponsorship and merchandising distribution agreement with the French Football Federation until 2024
UFC licensee Memento Group planning US production and distribution centre
The Memento Group (TMG), the global distributor of officially licensed UFC memorabilia, is planning to create a new production and distribution centre in the USA following its global licensing deal with…
The Memento Group signs new multi-year deal with McLaren
UK-based sports memorabilia business The Memento Group (TMG) has signed a new multi-year licence agreement with Formula 1 team McLaren Racing
MKTG Sports Agency awarded LaLiga commercial remit in Southeast Asia
The Laos-based MKTG Sports Agency has struck an agreement with LaLiga in Southeast Asia
UFC signs headwear deal with Tokyo Time
Mixed martial arts promotion the Ultimate Fighting Championship has agreed a long-term headwear partnership with UK brand, Tokyo Time
Dapper Labs plans to expand sports portfolio following latest investment round
Jorge Urrutia del Pozo, vice president of football for NFT firm Dapper Labs, says the company is interested in producing digital collectibles for “many sports”, provided they enjoy a large and engaged fanbase, and outlines how the company plans to spend the $607.5m raised in nine separate funding rounds.
Bundesliga launches stickers, trading cards and NFT tender
Bundesliga International, the international media rights sales and commercial arm of the German Football League (DFL), is inviting proposals for the licensing rights to stickers, trading cards and non-fungible…
Dick’s Sporting Goods extends run of record results
Retail chain beats analyst projections, its own forecasts in latest earnings report
FanCraze launches women’s Crictos; strikes ‘multi-year’ deal with Cricket West Indies
FanCraze, the non-fungible token (NFT) licensee of the International Cricket Council, is to release a series of digital collectibles featuring memorable moments from the Women’s World Cup and T20 World C…
PSG to open flagship retail store in New York City
French soccer giant Paris Saint-Germain is looking to expand its presence in the United States by opening a flagship retail store on Fifth Avenue in Manhattan, New York City
Fanatics now valued at $27bn following $1.5bn funding round
Latest round is the largest in company history
Premier League extends Avery Dennison shirt labelling supply deal
The English Premier League has extended its supplier agreement with sportswear branding and labelling manufacturer Avery Dennison until the end of the 2024-25 season
Collectable hires industry veteran Orlando as president of sports
Executive previously held senior role at PSA parent Collectors Universe
Capital Block agency to advise Trabzonspor on NFT strategy
Turkish Süper Lig side Trabzonspor has agreed a deal with specialist NFT agency Capital Block to develop a bespoke NFT strategy.
Fifa ‘on track’ to exceed 2019-22 target as commercial revenue streams recover in 2021
Fifa has said that it is “well on track” to exceed its revenue target of $6.44bn (€5.69bn)
Piers Dryden | Care needed with NFT deals to avoid IP infringements
As with any licensed digital content, NFTs are beholden to copyright and intellectual property law. Piers Dryden, head of technology at independent law firm Brabners, urges rights-holders to conduct due diligence before engaging with the sector.