Licensing & Merchandising

Basketball
Sponsorship & Marketing

Cryptocurrency exchange FTX has significantly expanded its sports industry presence with by securing an international rights deal with the National Basketball Association's Golden State Warriors
Mixed Martial Arts
Sponsorship & Marketing

Mixed martial arts organisation UFC has signed a major global sponsorship and licensing agreement with watch brand Timex
Rugby Union
Licensing & Merchandising

World Rugby has become the latest major sports body to announce its intention to tap into the digital collectibles marketplace by launching a Request for Information process
Golf
Licensing & Merchandising

The PGA of America has unveiled a strategic partnership with premium experiences company Legends, which will operate on-site, online, licensing and corporate merchandising for the PGA’s top-end events: th…
Multiple Sports
Industry Moves

Premium experiences company Legends has appointed former Inter Milan executive Michael Gandler in the newly-created role of chief revenue officer for its global division, Legends International, and former…
Rugby Union
Media

RugbyPass, the global digital rugby union platform owned by pay-television broadcaster Sky New Zealand, has agreed an exclusive long-term deal with virtual sports exchange ASX Sports that will bring NFT-enabled…
Football
Licensing & Merchandising

The Premier League has confirmed it is considering entering the non-fungible token (NFT) space by signing a licensing deal covering digital collectibles
Football
Sponsorship & Marketing

The South American Football Confederation (Conmebol) has signed up cryptocurrency platform Crypto.com as a sponsor of its Copa Libertadores club competition. The deal makes Crypto
Multiple Sports
Licensing & Merchandising

Bundesliga International is seeking to strike short-term non-fungible token (NFT) licensing deals as it gets to grip with the ‘bewildering’ pace of development in the digital collectibles market, according to …
Multiple Sports
Technology

In this recording of a webinar which ran on November 24, SportBusiness speaks to the experts to understand how sports organisations can structure their NFT offerings to deliver the maximum commercial returns, while also ensuring they don’t alienate their fans.
Football
Sponsorship & Marketing

French Ligue 1 football club AS Monaco has launched its $ASM fan tokens on fan engagement and rewards app Socios.com, while it has agreed a new sponsorship deal with iGaming brand Premier Bet
Multiple Sports
Finance & Law

Full-year sales target raised for a third time in 2021
Football
Sponsorship & Marketing

The English Football Association has appointed former US Golf Association executive Navin Singh as its new commercial director
Ice Hockey
Licensing & Merchandising

NHL team had been among last in the league to employ alternate uniform
Football
Governance

Uefa has today (Monday) announced that it is to carry out a request for proposals for the provision of online brand protection services
Table Tennis
Licensing & Merchandising

World Table Tennis, the commercial arm of the International Table Tennis Federation, has announced details of the sport’s first officially licensed NFT, while a deal has also been signed for Enlio to s…
Football
Sponsorship & Marketing

Premier League side Manchester City FC has suspended its regional sponsorship deal with mysterious cryptocurrency start-up 3Key while it tries to establish more information about the company
Baseball
Governance

Previously delayed merchandise sales set to start at club's team shop