Licensing & Merchandising
Betts leads MLB jersey sales list for second straight year
Star outfielder is one of four Dodgers players to rank in the top eight
Puma and Royal Challengers to release ‘athleisure’ range
Sportswear firm Puma and Indian Premier League cricket team Royal Challengers Bangalore are releasing a range of 'athleisure' clothes
Cryptocurrency platform Bitci’s sport sponsorship track record key to Fiba deal
The International Basketball Federation (Fiba) conducted an exhaustive review of its blockchain-related sponsorship options before choosing Turkish company Bitci as its global partner in the category
PBR strikes IMG-brokered Cubles licensing deal
Professional Bull Riders has entered into a licensing agreement with Cubles, maker of 3D paperboard collectible characters
NFL, NFLPA enter NFT landscape with Dapper Labs partnership
The National Football League and National Football League Players Association have made a major move into the non-fungible token (NFT) ecosystem by securing a partnership with Dapper Labs, the Canadian-based…
Socios.com turns to Infront’s Maglietta to head up football club deals
Socios.com, the provider of blockchain-driven fan tokens, has appointed Infront’s Daniel Maglietta as head of football partner acquisition.
NHL, Fanatics open new flagship retail store in New York City
The National Hockey League and leading global sports retailer Fanatics have opened a new 9,000-square-foot NHL Shop flagship store in New York City.
LaLiga strengthens NFT presence with Dapper Labs partnership
Spanish football's LaLiga is significantly enhancing its presence in the non-fungible token (NFT) ecosystem by securing a partnership with NBA Top Shot creators Dapper Labs
European Tour signs Legends, Kore Software deals
Golf’s European Tour has agreed deals with Legends to manage its omnichannel retail programme and Kore Software to optimise its approach to sponsorship and activation management.
Eric Fisher | Mission-driven strategy yields new levels of success for Dick’s Sporting Goods
SportBusiness' US editor looks at the achievements the big-box retail chain has accomplished in the face of a pandemic and stiff competition
WNBA partners with Dick’s Sporting Goods
Prominent retailer to carry wide array of official league merchandise in stores
Commercial director Neill makes early RLWC2021 exit
Jonathan Neill, the commercial director at the organisers of the 2021 Rugby League World Cup in England, is to leave his role at the end of this month
Sorare valued at $4.3bn after $680m Series B round led by SoftBank
Football-focused non-fungible token trading platform Sorare has claimed a record-breaking fundraising round of $680m (€579.9
Coyotes bring back Kachina logo as part of wider rebrand
The National Hockey League's Arizona Coyotes have brought back the popular Kachina logo ahead of the 2021-22 season part of a wider rebrand
Manchester United registered £92.2m net loss in 2020-21
Manchester United registered a net loss of £92.2m ($126.1m/€107.7m) for the year ending June 30, 2021 as the impact of the Covid-19 pandemic continued to show in its financial results.
Cowboys strike 10-year merchandising pact with Fanatics
Iconic NFL team veers away from in-house operating model
Topps retains Uefa club competitions contract with NFT elements included
Manufactured collectibles company Topps has extended and expanded its deal with Uefa, European football’s governing body, and will now create versions of selected products as non-fungible tokens (NFTs).
LaLiga continues blockchain drive with Socios.com
Spanish football’s LaLiga has become the latest rights-holder to sign an agreement with Socios.com.
The company becomes LaLiga’s Global Fan Engagement Partner. The foc