Licensing & Merchandising
NFT first for rugby league as RLWC2021 signs with NuArca
The organisers of the Rugby League World Cup 2021 will launch the first-ever official non-fungible token (NFT) marketplace in the history of the sport through a new agreement with NuArca
Lega Serie A centralises video game rights of 14 clubs with EA Sports deal
Italian football’s Lega Serie A has signed a new, multi-year agreement with video game developer EA Sports including both sponsorship and licensing elements.
Leeds United to sell jerseys and merchandise on TikTok
English Premier League side Leeds United has become the first football club to avail itself of a new function on TikTok, enabling it to sell official merchandise and replica jerseys on the platform
LaLiga makes NFT move with Sorare licensing deal
Spanish football’s LaLiga has joined the growing trend of sports rights-holders entering the Non-Fungible Token (NFT) market through an agreement with Sorare.
Mobile developer Nifty Games raises $38m in funding
Company has secured licenses with several leading sports entities
Dick’s Sporting Goods extends run of record financials
American sporting goods retailer raises full-year sales forecast for second time
Topps reviews its options after losing MLB rights
Iconic trading card company said it was blindsided by actions of MLB, MLBPA
MLB, MLBPA shifting exclusive trading card rights to Fanatics
Creation of new joint venture to end long-running MLB tie with Topps
Fanatics, BSE Global secure multiyear retail partnership
Global sports merchandising company Fanatics has secured an exclusive, multiyear omnichannel retail partnership with BSE Global, becoming the official e-commerce and physical retail partner of both the …
Topps extends run of robust earnings reports
Trading card company raises full-year sales forecast for second time in 2021
PWCC pulled from eBay following shill bidding accusation
Prominent seller of sports trading cards calls charge "defamatory"
Lars Rensing | Protecting your team from the reputational risks of NFTs
Lars Rensing, chief executive of blockchain services provider Protokol, outlines the ways sports rights-holders can create NFT offerings that appeal to genuine fans rather than opportunistic crypto collectors
Trading card sale marks third new industry record in a year
Wagner T206 card garners more than $6.6m in auction
Fanatics valuation hits $18bn after $325m funding round, Rubin announced as CEO
Global sports merchandising company Fanatics has closed its latest funding round having attracted $325m (€277m) in new investment, bringing the overall valuation of the retail operator to $18bn.
LaLiga agrees licensing deal in China for products aimed at youth
Chinese company Global Dynamic Media (GDM) has secured a five-year deal for licensing rights to produce LaLiga-themed products
How the Euro 2020 retail programme adapted to multi-host format and crowd restrictions
Adam Nelson speaks to Astrid Thams, director of retail, events and licensing at Fanatics, about the challenges of navigating a successful retail operation through the Covid-19-hit Euro 2020 tournament.
OneTeam Partners, Panini sign exclusive college licensing deal
Deal to aid creation of physical, digital trading cards and NFTs of student-athletes
LPGA expands EA association, female on-course commentator to feature in new game
The Ladies Professional Golf Association (LPGA) has extended its long-term association with video game developer Electronic Arts (EA)