Licensing & Merchandising
Fanatics strikes exclusive Ohtani memorabilia, collectibles partnership
Global sports merchandising giant Fanatics has secured an exclusive, multiyear memorabilia and collectibles partnership with Major League Baseball superstar Shohei Ohtani
NBA, Fanatics open first retail store in UK
Location in London expands international ambitions for both the league, company
2K places WNBA star Parker on special edition NBA game cover
Decorated athlete is first female to reach cover of famed video game franchise
Collectors Holdings acquires Goldin Auctions
Deal reflects fervent push for greater scale in booming collectibles industry
Wimbledon launches ‘everyday’ clothing range
The All England Lawn Tennis and Croquet Club (AELTC), organiser of the ongoing Wimbledon Championships, has collaborated with brand and customer experience agency VMLY&R London to launch a new streetwear…
Angel City FC reveals colors, crest ahead of inaugural 2022 season
National Women's Soccer League expansion team Angel City FC has unveiled its colors and crest ahead of the club's inaugural 2022 season
CBF partners with Bitci to produce NFTs, Portuguese FA teams up with Socios
The Brazilian Football Confederation (CBF) has agreed a three-year deal with Turkish blockchain company Bitci Technology to develop a series of non-fungible tokens (NFTs) for Brazil’s national football t…
Wimbledon and Murray partner with digital artist Beeple for NFT offering
The All England Lawn Tennis & Croquet Club (AELTC), organiser of the Wimbledon Championships, has entered the non-fungible token market in a collaboration with 2013 and 2016 men’s champion Andy Murray a…
Topps reports robust sales, raises full-year forecast
Trading card company continues to benefit from ongoing collectibles boom
Nassib has top-selling NFL jersey after coming out as gay
Las Vegas Raiders defensive end Carl Nassib has had the top-selling jersey on the National Football League's e-commerce partner Fanatics since becoming the first active NFL player to come out as gay
Bids invited for video game licensing rights to Euro 2024, Euro 2028
Uefa, football’s European governing body, is inviting bids from video games developers for a range of licensing rights to Uefa men’s national team competitions during the 2022 to 2028 period.
F1 extends Fanatics merchandising deal following strong 2020 sales
Formula 1 has announced a multi-year extension to its e-commerce and manufacturing deal with licensed sports merchandise operator Fanatics
Wilson introduces new official NBA game ball
NBA players Young, Murray named Advisory Staff members to company
Brady, Mahomes to grace cover of “Madden NFL 22”
Super Bowl LV rivals reunite as lead marketing figures for iconic video game
Kosmos launches athlete representation business with Thiem signing
Kosmos, the company co-founded by FC Barcelona footballer Gerard Piqué, has today (Thursday) launched a player management agency with Dominic Thiem, the current world No.
IMG expands licensing business with 20too acquisition
The IMG agency has bolstered its licensing business through the acquisition of 20too Licensing, a Dubai-based specialist licensing agency
US team owner Burkle leads SPAC deal for Signa Sports United
$3.2bn merger creates one of the world's largest online sports retailers
Fanatics, University of Tennessee strike 10-year retail partnership
Global sports merchandising giant Fanatics is continuing to expand its collegiate business with a 10-year retail partnership with the Southeastern Conference's University of Tennessee