Licensing & Merchandising
Cubs, Nike unveil latest uniform in MLB City Connect program
Alternate uniform effort seeks to tap into local culture and history
Canada Soccer, Fanatics strike long-term retail partnership
Canada Soccer has unveiled a long-term, multichannel retail partnership with global sports merchandising company Fanatics, which will significantly enhance the shopping experience for fans and provide…
MLB aligns with high-profile startup for NFT project
League looks to grow its profile in emerging digital collectibles market
Concacaf, Amazon strike international retail partnership
Concacaf has struck a strategic alliance with global e-commerce giant Amazon to sell official products of its main competitions, including the Gold Cup, Nations League, and Scotiabank Concacaf Champions …
Webinar replay | Developing licensing plans for the next generation of fans
How is the sports licensing industry adapting to historic changes in the business and creating a more robust and dynamic product mix for fans? Executives from the National Hockey League, Adidas, and OneTeam Partners join us to share their experiences.
Burnley partners with YellowHeart to explore blockchain-based ticketing and merchandise
Premier League football club Burnley has announced that it is to begin working with non-fungible tokens (NFT) marketplace YellowHeart, to explore the use of the blockchain technology for ticketing and…
Barcelona strikes exclusive merchandise deal with Rakuten in Japan
Spanish LaLiga football club FC Barcelona has agreed a deal with Japanese e-commerce giant Rakuten to roll out an exclusive range of club merchandise on its platform
Sales tear continues for Dick’s Sporting Goods
American retailer reports robust earnings for fiscal first quarter
Formula 1 signs fan pack agreement with Rocket League developers Psyonix
Formula 1 has signed a licensing based deal with video game developer Psyonix, creator of the popular Rocket League video game
PGA of America secures IMG Arena, EA Sports deals
IMG Arena, the sports betting arm of the IMG agency, has acquired data and live betting streaming rights to the PGA Championship in its first deal for a golf major
RLWC2021 follows up National Lottery sponsorship with Titleist licensing deal
The Rugby League World Cup 2021 (RLWC2021) has bolstered its sponsorship and licensing portfolio through deals with the National Lottery and golf ball brand Titleist
Phoenix Suns, Fanatics strike long-term omnichannel retail partnership
Global sports merchandising giant Fanatics has announced a long-term omnichannel retail partnership with the National Basketball Association's Phoenix Suns
NHL, WEAR by Erin Andrews unveil women’s sportswear collection
The National Hockey League and women's fashion line WEAR by Erin Andrews have unveiled a women’s sportswear collection as part of a multiyear partnership.
MLB, Ralph Lauren develop new merchandise collection
Fashion brand makes notable expansion into team-based pro sports
Under Armour posts sharply improved financial report
Both revenue and earnings for embattled company beat analyst expectations
Tokyo Time to produce exclusive headwear for One Championship
Singapore-based mixed martial arts promotion One Championship has agreed a licensing deal with headwear brand Tokyo Time, providing it with limited edition hats and beanies
ICC invites expressions of interest to develop digital collectibles platform
The International Cricket Council is inviting expressions of interest for qualified third-party companies to develop and launch a digital collectibles platform for global cricket fans
Boston College Football, Adidas strike three-year apparel partnership
Boston College has followed up a wide-ranging footwear and apparel partnership with New Balance by bringing in Adidas to outfit its football program.