Licensing & Merchandising
Goldin Auctions makes record-shattering trading card bid
$20m offer, if accepted, would nearly quadruple current industry mark
PLL names Champion Athleticwear its official sideline apparel partner
The Premier Lacrosse League has named Champion Athleticwear as its official sideline apparel partner for the 2021 season.
Panini extends FIGC licensing deal to 2030
The Italian Football Federation (FIGC) has extended is licensing deal with collectibles brand Panini as the ‘Stickers and Cards Partner of the Italian National Football Teams’ until 2030.
Fifa expects to hit $6.44bn revenue target despite Covid, licensing revenues boosted
Fifa has maintained that it expects to reach its revised total revenue target of $6.44bn (€5.4
VenueNext to demo mobile self-checkout system
Mobile commerce company VenueNext, now a part of payment processing company Shift4 Payments, is beta testing a new mobile self-checkout system for both merchandise and food and beverage that is aimed at helping transform the in-venue fan experience. US Editor Eric Fisher reports.
Fanatics, University of Oklahoma secure 10-year retail and licensing partnership
Fanatics has secured a 10-year exclusive retail and licensing partnership with the University of Oklahoma, in which the global merchandising giant will now become the Sooners' primary apparel and headwear…
Tiger Woods returning to video games with new 2K deal
Iconic golfer ends a nearly eight-year absence from the gaming industry
Topps, Sports Illustrated collaborate on magazine-themed cards
Limited-edition card set recreates classic baseball covers from venerable magazine
Ciesla: Motorsport Network’s apparel move a ‘significant commercial add-on’
Automotive-focused media and technology company Motorsport Network’s step into the apparel market is a “significant add-on” to the organisation’s commercial operation, says chief operating officer Oliver …
LeBron James, Lakers top NBA jersey sales in US
The National Basketball Association has announced that the Los Angeles Lakers and the team’s superstar LeBron James have topped the league’s jersey sales in the United States during the first half of …
Dick’s Sporting Goods preps new high-end store concept
Retail chain to open more experiential Dick's House of Sports
Goldin Auctions sets new sports collectibles industry record
Rising fan interest in sports collectibles continues to drive record-level sales
Fanatics adds Magic Johnson to board
Basketball Hall of Famer to help guide global merchandising giant
Fanatics expands into Chinese market via Hillhouse Capital partnership
Sports merchandising giant Fanatics is expanding its operations into China though a joint venture with leading Asia-focused private equity fund Hillhouse Capital
Notre Dame sitting out EA game revival until NIL rules clarified
Swarbrick, Kelly give strong support to greater player NIL rights
IMG brokers LK Bennett womenswear deal for Ascot Racecourse
IMG has brokered a deal to further expand Ascot Racecourse’s licensed product portfolio, agreeing a partnership with British luxury clothing brand LK Bennett to produce a range of ready-to-wear women’s fas…
Developer of mask accessory gains placement in NHL Lake Tahoe games
Newly developed Go-Clips to be used at league's outdoor event
Goldin Auctions secures $40m in funding led by The Chernin Group
Investment round also involves series of industry luminaries