Licensing & Merchandising

The National Collegiate Athletic Association is widely expected to delay a potential landmark vote this week on legislation that would permit college athletes to cash in on their fame for the first time

Major League Soccer's Chicago Fire has announced it will drop its redesigned logo following the 2021 season following a backlash from club supporters

Global soccer icon David Beckham has agreed an exclusive autograph and memorabilia deal with leading sports and entertainment collectables company Panini America

The Federation of International Cricketers’ Associations (Fica) is set to take legal action against the International Cricket Council (ICC) over the alleged unfair use of players’ image rights.

Blockchain gaming company Animoca Brands has struck a licensing agreement with English Premier League side Manchester City

US college bookstore operator Barnes & Noble Education (BNED) has entered into a long-term strategic partnership with leading online sports merchandise company Fanatics, and bricks and mortar retailer…

Prominent gaming company makes dramatic move to boost scale

The University of California, Los Angeles (UCLA) athletics department has announced that sports apparel giant Nike, and its subsidiary Jordan Brand, will become the Bruins' official athletic footwear, …

Fanatics has further strengthened its position in the licensed sports merchandise marketplace by acquiring WinCraft

The National Hockey League's new Reverse Retro jersey collection, which has been created in partnership with league partner adidas, has proven an immediate commercial success across a series of metrics

Bobbie Ttooulis, executive director of shipping and e-commerce delivery company, Global Freight Solutions, says sports merchandising needs careful management at peak sales periods, like kit launches and Christmas.

Sports apparel company Under Armour has partnered with Golden State Warriors superstar Stephen Curry to create the standalone Curry Brand, which features shoes and clothes for a number of sports including …

Jason Howarth, Panini America's vice-president of marketing, tells SportBusiness how the industry has looked to capitalize on the rising popularity and value of trading cards

The National Lacrosse League has agreed a multiyear partnership with sports merchandising giant Fanatics, which will bring the organization's online merchandise and retail efforts into one consolidated l…

Major League Soccer's Houston Dynamo and sister team Houston Dash of the National Women's Soccer League have unveiled a comprehensive brand refresh for the 2021 season

Euroleague Basketball has announced plans for an aggressive licensing and merchandising programme after partnering with Amazon to launch a dedicated store on the e-commerce platform