Licensing & Merchandising
NHL creates leaguewide alternate jersey program
Reverse Retro program seeks to tap into strong fan affinity for throwback designs
Vela, Hernandez head MLS top-selling jersey list
Mexican stars Carlos Vela and Javier "Chicharito" Hernandez topped the list for the best-selling player jersey in Major League Soccer for the 2020 season
PFL strikes CAA Sports Licensing merchandise deal
The Professional Fighters League has announced a tie-up with CAA Sports Licensing to capitalise on rising interest in the mixed martial arts promotion's brand and consumer products
Topps offering “Project 2020” cards as art prints
Trading card company expands new line of artistically reimagined cards
Belgium’s Pro League extends football management game licensing deal
Pro League, the governing body for Belgian football’s top two divisions, has renewed a licensing agreement with Gamebasics, the developer of the online football management title Online Soccer Manager.
Electronic Arts signs multiyear licensing renewal with NHL, UFC
Video game developer Electronic Arts has announced a multiyear renewal of its long-standing licensing agreement with the National Hockey League and NHL Players’ Association.
Fiba Marketing strikes licensing deal to promote T Power energy drink
The International Basketball Federation (Fiba) has signed a three-year licensing deal with Chinese soft drinks company Henan Zhongwo Industrial Co
University of New Mexico seals three-year Nike extension
The University of New Mexico athletics department has announced a three-year extension of its uniform and apparel partnership with Nike through the 2022-23 athletic year.
Monkey Knife Fight aligns with NFLPA, OneTeam Partners
Upstart daily fantasy sports company strikes multifaceted agreement with equity component
Serie B and Konami strike new licensing agreement
Lega Serie B, the governing body for Italian football’s second division, has signed a new licensing agreement with video game developer Konami Digital Entertainment.
AS Monaco partners with Amazon to launch online store
AS Monaco has announced that it will partner with e-commerce giant Amazon to launch a dedicated online store, the first Ligue 1 side to do so
Brady’s TB12 brand strikes IMG deal for licensing push
Tom Brady, star quarterback for the National Football League's Tampa Bay Buccaneers, has made a significant move to expand his global health and wellness company TB12 by striking a partnership with the…
Fanatics partners with Lions for 2021 tour of South Africa
The British and Irish Lions rugby union team has announced a new e-commerce and manufacturing tie-up with sports merchandising giant Fanatics
Ex-F1 partnerships and licensing manager joins The Memento Group board
UK-based sports memorabilia business The Memento Group has named Albert Gomà, Formula 1’s former manager for global partnerships and licensing, and Andy Webb, former managing director at Rothschild & …
NFL unveils clothing collaboration with Tommy Hilfiger
The National Football League has unveiled a clothing collaboration with premium fashion brand Tommy Hilfiger in North America, known as TommyxNFL
Lakers smash record for NBA championship merchandise sales
The Los Angeles Lakers are already reaping the commercial rewards of their National Basketball Association Finals victory against the Miami Heat at the weekend
IMG signs up Oreca to operate new French rugby online store
The IMG agency has brokered an agreement for Oreca, the multi-channel distribution company heavily involved in motor sports, to operate the online store of the French Rugby Federation (FFR)
Heath, Press Manchester United jerseys outsell male counterparts
Sales of Tobin Heath and Christen Press jerseys at Manchester United outsold any of the club's male players for the first three days after the United States women's national team players joined the club.