Licensing & Merchandising

New shop part of broader league move into new Manhattan headquarters

The National Basketball Association has announced that the Los Angeles Lakers and the team's superstar LeBron James have topped the league's jersey sales since the 2020 season restart two months ago in…

Spain’s top-flight football competition, LaLiga, will launch a new chain of licensed sports bars around the world to support its international expansion.

Video game developer Electronic Arts has extended its exclusive match simulation licensing agreement with German football’s Bundesliga in a ‘multi-year’ renewal announced today (Monday). T

Sports merchandise manufacturer and retailer Fanatics has announced a ten-year deal with Japanese baseball team Hokkaido Nippon-Ham Fighters

Three-year run in top sales spot for Yankees' Judge is stopped

The International Cricket Council has begun the tender process to select a host country merchandise licensing partner and an online merchandise partner for the Men’s T20 World Cup next year, and the M…

The Formula 1 motorsport series has signed an exclusive multi-year partnership with trading cards and collectibles manufacturer Topps

Colin Kaepernick remains excluded from the National Football League but the high-profile quarterback is making a virtual return in EA Sports' Madden NFL 21 video game

Simon Gresswell, formerly vice-president for EMEA (Europe, Middle East and Africa) and international at IMG Worldwide Licensing, has formally launched his independent sports licensing consultancy

Global licensed sports merchandise manufacturer and retailer Fanatics is expanding its headwear business by acquiring a series of assets from licensed sports apparel company Vetta Brands, including leading…

Women’s sports league developer Athletes Unlimited is expanding its reach and visibility by securing a distribution deal with three regional sports networks for its 2020 softball season.

Uefa, football’s European governing body, has invited sportswear companies to express their interest in supplying the referees’ kit for club and national team competitions between 2022 and 2025.

Clothing brand El Ganso will supply the Royal Spanish Football Federation (RFEF) with 'streetwear' for the Spanish national men’s team and officials in a four-year deal.

Dynamic emblem treatment breaks historical Olympic mold

Indian online sports platform FanCode has added ‘FanCode Shop’, an online sports merchandise store, to its multi-sport aggregator platform.

With no other ticket sales occurring, MLB team honors on-field achievement

Robust sales reverse extended industry decline