Licensing & Merchandising
Los Angeles Rams unveil new uniforms amid brand refresh
The Los Angeles Rams have unveiled their new uniforms as part of the National Football League team's brand identity refresh
Wilson to replace Spalding as NBA’s official game ball
The National Basketball Association has announced a multi-year, global deal with US sports equipment manufacturer Wilson Sporting Goods to become the league's official game ball partner
IMG expands esports licensing footprint in exclusive Ubisoft deal
IMG has been selected as the first exclusive licensing agency for Ubisoft-developed video game franchises Assassin’s Creed and Tom Clancy’s Rainbow Six Siege in Europe and Asia.
Dolphins quarterback Tagovailoa has top-two selling NFL jerseys
Miami Dolphins' new quarterback Tua Tagovailoa has demonstrated his star power by having the National Football League's top-two selling jerseys since the NFL Draft
NCAA takes further step to allow student-athletes to profit but skepticism remains
The National Collegiate Athletic Association's Board of Governors has taken another tentative step to allow student-athletes to cash in on their name, image, and likeness
NHL joins in licensed face covering efforts
Proceeds to benefit food relief charities in both US and Canada
Chargers unveil new uniforms to rave reviews
New set features callback of every era of franchise history
Sabrina Ionescu shows pulling power with Nike deal, New York Liberty jersey sales
Women's basketball superstar Sabrina Ionescu further proved her immense commercial pulling power after being selected as the Women's National Basketball Association No.1 Draft pick by the New York Liberty.
NBA, WNBA to sell licensed face coverings
Leagues change course from initial stance, will support charities through mask sales
China’s top court gives Michael Jordan partial victory
Former basketball star Michael Jordan has scored a small win in his long-running legal tussle with Chinese sportswear firm Qiaodan Sports
Tampa Bay Buccaneers’ uniform redesign leads to merchandise sales spike
The National Football League’s Tampa Bay Buccaneers are continuing to reap the commercial rewards of the arrival of superstar quarterback Tom Brady.
“Change is hard” – Los Angeles Rams refresh brand identity to mixed reception from fans
To coincide with their move to a new stadium, the LA Rams have unveiled a dramatic new look. Bob Williams speaks to Rams CMO Ronalee Zarate-Bayani about the process behind the redesign
New England Patriots, Fanatics sign 10-year e-commerce deal
The National Football League’s New England Patriots have announced a 10-year e-commerce partnership with global licensed sports merchandise manufacturer and retailer Fanatics, which will lead all online a…
Topps expands trading card line with artist collaborations
"Project 2020" will see classic baseball cards reinterpreted by a broad mix of modern artists
Los Angeles Rams unveil new logo, color scheme ahead of SoFi Stadium move
The National Football League's Los Angeles Rams have unveiled a new brand identity, which is timed to coincide with the team's scheduled move to the $5bn SoFi Stadium for the start of the 2020 season
Tampa Bay Buccaneers enjoy merchandise sales spike following Brady’s arrival
The National Football League's Tampa Bay Buccaneers have enjoyed an immediate merchandise sales spike following the arrival of legendary quarterback Tom Brady
Logitech G partners with T1 in Lagardère-brokered deal
Gaming equipment brand Logitech G has agreed a sponsorship deal with South Korean esports organisation T1 Entertainment & Sports, brokered by the Lagardère Sports agency.
Kansas City Chiefs’ merchandise sales spike following Super Bowl LIV victory
The Kansas City Chiefs are already reaping the commercial rewards of their Super Bowl LIV victory against the San Francisco 49ers in Miami at the weekend