Licensing & Merchandising
Conmebol adds EA Sports to roster of commercial partners
Video game brand Electronic Arts has signed a new agreement with the South American football federation Conmebol for rights to include the Copa Libertadores in the FIFA 20 football game
MLR side Glendale Raptors renamed Colorado Raptors
Major League Rugby side Glendale Raptors has rebranded itself as the Colorado Raptors. The refresh includes a change of logo as well as team name.
Brewers look to their past for future image
MLB club revives its iconic "ball-in-glove" logo
Sports unions partner with RedBird Capital in new venture
Players unions of NFL, MLB make unprecedented commercial union with private equity firm
RLWC2021 hires ex-IMG executive Gresswell to boost licensing and merchandise
The Rugby League World Cup 2021 (RLWC2021) organising committee has appointed Simon Gresswell, formerly vice-president for EMEA and international at IMG Worldwide Licensing, to support the impending launch…
Adidas and Prada launch sailing footwear partnership
German sportswear manufacturer Adidas and Italian fashion house Prada are partnering to produce limited edition footwear, including sailing shoes under Prada's Luna Rossa label
Federal lawmakers seek ways for college athletes to sign endorsement deals
Federal lawmakers in the United States are looking to introduce a bill that could make it possible for all US college athletes to earn endorsement deals as early as January 2021
Zlatan Ibrahimovic tops MLS jersey sales for second successive season
Los Angeles Galaxy striker Zlatan Ibrahimovic has finished the 2019 season with the top-selling player jersey in Major League Soccer for the second consecutive year
MLB to open flagship retail store in New York
New shop will be part of larger relocation and consolidation of league headquarters
Bayern Munich becomes first partner for new blockchain venture
German Bundesliga football club Bayern Munich has become the first partner for a new blockchain-based venture from fan engagement and monetisation company Stryking Entertainment
MotoGP deepens blockchain efforts with Animoca Brands deal
The MotoGP motorcycling championship has further embraced the world of blockchain technology through a partnership with Animoca Brands, with the Hong Kong-based mobile games developer completing a strategic…
Manchester City teams up with US esports giant
English Premier League football club Manchester City has built on its presence in esports by agreeing what it claims is an innovative partnership with US esports and entertainment organisation FaZe Clan
NHL signs licensing agreement with Tailored Brands
The National Hockey League has entered into a multi-year licensing agreement with Men’s Wearhouse, Moores Clothing for Men and Jos. A.
Sandal maker ISlide signs NHL licensing agreement
Custom sandal brand ISlide has entered into a two-year licensing deal with the National Hockey League to manufacture and distribute footwear products and designs featuring NHL team logos.
Japan 2019 set to break Rugby World Cup licensing records
World Rugby and the IMG agency have announced that the 2019 Rugby World Cup is set to break records for the tournament’s licensing programme, as the event prepares to commence in Japan tomorrow (Friday).
Fanatics appoints former Nike executive Chandlee as CFO
Global licensed sports merchandise manufacturer and retailer Fanatics has announced the appointment of Michener Chandlee as its new chief financial officer
NBA and ESL partner to create NBA 2K20 Global Championship
Following the 2017 establishment of the NBA 2K League, the National Basketball Association is now helping to create a new global esports competition based on the popular NBA 2K video game franchise.
NCAA urges California governor not to sign ‘harmful’ Fair Pay to Play Act
The NCAA has continued to push back against proposed legislation in California which is aimed at giving college athletes a chance to earn endorsement money, saying the bill is "harmful" and "unconstitutional"