Licensing & Merchandising
Spurs and Somerset lead the way on growing retail through social, but clubs still leaving money on the table
Research from marketing agency Red Hot Penny suggests clubs across the UK need major rethink of how they convert social engagement into retail sales
WNBA unveils new logo as part of brand refresh
The WNBA has unveiled a new logo as part of a brand "refresh" for the upcoming season, which aims to help build the next generation of fans
Formula One signs merchandise partnership with Puma
German sports equipment firm Puma has boosted its presence in Formula One by agreeing a multi-year deal with the motor-racing championship
Sandal maker ISlide secures MLB licensing deal
Sandal manufacturer ISlide has entered into a three-year licensing agreement with Major League Baseball
Inter Miami secures Lockhart deal – but faces Inter Milan lawsuit
David Beckham's Major League Soccer expansion team, Inter Miami CF, is facing yet another hurdle in its attempts to get up and running.
NBA opens Beijing retail shop
The NBA has partnered with Topsports, a leading sports retailer in China, and official NBA outfitter Nike to open the largest NBA Store in China
F1 to launch blockchain-based game
Formula One is set to launch a blockchain-based game after the motor-racing championship agreed a partnership with Hong Kong-based mobile games developer Animoca Brands
EC hits Nike with fine in football merchandise case
The European Commission (EC) has today (Monday) fined Nike more than €12.5m ($14.1
Mets launch innovative standing room ticket package
The New York Mets are offering a unique ticket package via a smartphone app. For $39 (€34) per month, customers can download the "Amazin' Mets Pass" on Apple and Android smartphones.
Anta-led consortium snaps up Amer Sports
The Mascot Bidco Oy consortium, led by Chinese sportswear giant Anta Sports Products, has completed a deal to acquire Finland-based Amer Sports, marking a significant step into the winter sports market
Fanatics to design retail operation in Everton’s new stadium under expanded partnership
Everton Football Club has expanded its agreement with official retail partner Fanatics to grow its overseas merchandising business and help design the retail operation at its planned new stadium
F1 engages CAA-GBG for licensing venture
Formula One has agreed a partnership with brand management company CAA-GBG Global Brand Management Group, with the venture set to focus on growing the motor racing championship’s global audience and i…
NBA 2K League inks outfitter deal with Champion athletic apparel
The NBA 2K League has announced a multi-year partnership with Champion athletic apparel. The outfitter will serve as the league’s official uniform partner and outfit all 21 NBA 2K League teams.
Tampa Bay Lightning enter world of fashion with lifestyle line
The Tampa Bay Lightning have launched a lifestyle line to accompany their new black and grey alternate jersey
Bleacher Report expanding commerce offering in 2019
Turner Sports' sports and culture website, Bleacher Report, will offer even more items commercially in 2019
LA Rams online merchandise sales surge thanks to Super Bowl berth
The Los Angeles Rams sold about $3.5m (€3m) worth of online merchandise in the 10 days after they clinched a berth at Super Bowl LIII – the same amount they sold over the entire 2016 season.
Walmart partners with Fanatics to launch online sports merchandise shop
Retail giant Walmart has launched a new online sports merchandise shop in partnership with Fanatics. The Walmart fan shop by Fanatics features merchandise from various sports and leagues
After Paysandu shows the way, Brazil’s smaller clubs reap dividends of white-label kit deals
Paysandu Sport Club end agreement with Puma to enter white-label deal with garment maker
Share of shirt sales increases from 10% to between 25 and 30%