Licensing & Merchandising

The Formula One motor-racing series is planning to revamp its merchandise strategy with the assistance of online sports apparel and merchandise retailer Fanatics.

The Dallas Mavericks have taken on a new identity for Chinese-speaking regions, with other NBA basketball franchises poised to follow suit in what is a key market for the North American league.

US watchmaker Timex has partnered with the NFL American football league in a deal that represents the company’s first licensing agreement for its new sports venture.

Formula One has unveiled a new logo, the first step of a complete brand redesign, as owners Liberty Media seek to develop a broader fan base for the motor-racing championship.

Online sports apparel and merchandise retailer Fanatics has launched a new division that will focus on the US college sports market.

Matthew Glendinning reports on some of the highlights from the Leaders Week conference in London.

With New Balance beating 'parasite brands' in a Chinese court and Liverpool FC launching a cut-price kit to beat the counterfeiters, major brands are clearly taking the theft of intellectual property seriously. Mark Dreyer finds out more.

Golf’s world No.2, Rory McIlroy, has signed another lucrative endorsement deal after agreeing a long-term partnership with sports equipment manufacturer TaylorMade.

The J. League has hailed a partnership with ecommerce giant Rakuten that will see merchandise operations for the top division of Japanese football move to a centralised process.

Fledgling Indian sportswear company Zeven has agreed a four-year merchandising contract with the International Cricket Council (ICC) as it seeks to build its business.

The NFL American football league has signed a multi-year deal with the IMG agency as its exclusive licensing representative across select markets in Europe and Asia.

The club crest of Real Madrid will be altered under a new retail partnership the Spanish LaLiga football club has signed for the Middle East market.

Italian Serie A football team Juventus has unveiled a rebranding initiative that it states will seek to expand the business side of the club, targeting both existing fans and those with less of an interest in the sport.

SportBusiness International looks at the impact of e-commerce and globalisation on sports licensing, as well as the evolving challenges of IP theft and quality control.

The German Football League (DFL) has announced that the organisation will enter the 2017-18 season with a new brand positioning for itself and the top two divisions of the domestic game.

The NHL ice hockey league’s new expansion franchise in Las Vegas has revealed that it will be known as the Vegas Golden Knights.