Licensing & Merchandising

Football
Sponsorship & Marketing

Konami has extended its agreement with FC Barcelona as rival footbal game developer EA Sports begins its title sponsorship of LaLiga
Football
Finance & Law

The new management team at OneFootball has enacted further cost-saving measures at the media company with the overall headcount reduced by 15 per cent
Multiple Sports
Licensing & Merchandising

Sports streaming platform DAZN continues to attempt to diversify its revenue streams after agreeing a deal to sell sports merchandise from Fanatics through its platform
Cricket
Licensing & Merchandising

The International Cricket Council has begun the sales process for a long-term merchandise licensing partner for its major events between 2024 and 2031
Football
Sponsorship & Marketing

PepsiCo has secured a multi-year agreement with EA Sports FC, the successor to the FIFA video game franchise, that will see its Pepsi, Gatorade and Lay’s brands promoted on the platform.
Cricket
Licensing & Merchandising

FanCode Shop, the merchandising arm of Indian digital media company FanCode, has expanded its licensing and merchandising deal with the International Cricket Council (ICC) to become the governing body’s o…
Football
Licensing & Merchandising

Global headwear company New Era has announced a supplier agreement with Italian Serie A club AC Milan
Basketball
Licensing & Merchandising

The International Basketball Federation (Fiba) has struck a partnership with the National Basketball Association’s esports property, NBA 2K League, to create a structured calendar for national teams’ esp…
Tennis
Licensing & Merchandising

The Association of Tennis Professionals (ATP) has announced the launch of its first comprehensive collection of official apparel and equipment
Football
Industry Moves

OneFootball chief executive Lucas von Cranach and fellow members of the management have left their roles following a financially turbulent 12 months for the streaming platform and media company
Football
Licensing & Merchandising

Major League Soccer and Adidas have announced a Marvel-themed range of MLS merchandise as part of a three-part collaboration released throughout the summer
Multiple Sports
Industry Moves

Puma, the German sportswear company, has promoted Shirley Li to the role of new general manager in China
Football
Licensing & Merchandising

Global sports merchandising company Fanatics is to launch its first league-wide partnership in European football after today (Monday) agreeing a long-term deal with Spain's LaLiga
Multiple Sports
Industry Moves

US internet company Yahoo has appointed Ryan Spoon as the new president of its sports division. Spoon comes to Yahoo Sports after working at digital collectibles and fantasy game company Sorare
American Football
Licensing & Merchandising

The National Football League Players Association (NFLPA) has introduced a 'Passport Tour' which will see eight active NFL players visit the cities of Frankfurt and London to grow their brand and build…
Multiple Sports
Finance & Law

Sports retail company Fanatics has strengthened its position in Latin America by completing the acquisition of Fexpro, a wholesaler of licensed sports and branded apparel
Football
Licensing & Merchandising

San Diego's newly announced Major League Soccer franchise has hired premium experiences company Legends to manage global partnerships, premium seating, and season-ticket sales in a multi-year deal ahead…
Football
Industry Moves

Scottish Football Marketing, the new commercial arm of Scotland’s football bodies, has named Brendan Napier of multinational brewing company Molson Coors as its first commercial director.