Licensing & Merchandising

American Football
Licensing & Merchandising

Collectibles company Panini has announced an agreement with the European League of Football (ELF) in a deal designed to provide more exposure for US sports in Europe
Multiple Sports
Industry Moves

Sports retail company Fanatics has strengthened its presence in German-speaking countries with the appointment of Achim Morlok as its new senior director of business development in the DACH region
Football
Sponsorship & Marketing

The Sportfive agency has been named as the ‘Official Sales Partner’ for EA Sports FC, the first iteration of the newly branded football video game, formerly known as the Fifa series.
Multiple Sports
Finance & Law

Sports retail company Fanatics has further consolidated its position in the collectibles space by agreeing a deal to acquire US sports card, memorabilia and collectible auction house PWCC Marketplace
Football
Sponsorship & Marketing

Uefa is inviting sponsorship bids from companies in the branded watch category for Uefa men’s club competitions for the 2024-27 commercial cycle.
Football
Licensing & Merchandising

Major League Soccer clubs Toronto FC, New York City FC and Los Angeles FC have announced the launch of a limited-edition clothing collection in collaboration with October's Very Own (OVO), the clothing…
Multiple Sports
Licensing & Merchandising

Pay-television broadcaster Sky is launching its first online sports merchandise shop following a tie-up with Fanatics
Multiple Sports
Industry Moves

Fanatics has named Krishna Rao as the new chief financial officer of Fanatics Commerce, the company's vertical that focuses on digital and physical licensed sports merchandise
Motorsport
Sponsorship & Marketing

Formula 1 has agreed a multi-year deal with Puma, making the German sportswear and equipment manufacturer an official provider of the motor-racing championship
Football
Licensing & Merchandising

Premier League club Liverpool FC has announced a new official retail partnership with All Star Partners (ASP), a sports and e-commerce retail company in China
Multiple Sports
Licensing & Merchandising

Athletes Unlimited, the player-focused professional women's sports league for basketball, softball, lacrosse and volleyball, is releasing its first trading card set through a partnership with Topps and…
Mixed Martial Arts
Licensing & Merchandising

Martial arts organization ONE Championship has come together with Hong Kong software developer Animoca Brands as well as its subsidiary Notre Game to create ONE Fight Arena, a mobile game powered by non-fungible…
Wrestling
Licensing & Merchandising

Fanatics has expanded its relationship with World Wrestling Entertainment (WWE) by taking on the US wrestling organisation’s global event merchandise business.
Golf
Licensing & Merchandising

Premium experiences company Legends has further expanded its golf portfolio by agreeing a wide-ranging deal with the Ladies Professional Golf Association (LPGA)
Rugby Union
Sponsorship & Marketing

The British & Irish Lions have opted to extend their approach to commercialising the team’s overseas tours by entering into a joint venture with Rugby Australia.
American Football
Licensing & Merchandising

Fanatics has expanded its agreement with the National Football League's Cleveland Browns in a deal that makes the sports merchandise company the official retail partner throughout the Browns' FirstEnergy…
Football
Licensing & Merchandising

Global sports merchandising company Fanatics has entered into a new long-term agreement with the French Football Federation to enhance the shopping experience for fans of its national teams
Motorsport
Industry Moves

Dorna Sports, the commercial rights-holder of the MotoGP motorcycling championship, has recruited the National Basketball Association’s Dan Rossomondo as its new chief commercial officer.