Licensing & Merchandising

Multiple Sports
Industry Moves

Fanatics Collectibles, the trading cards and collectibles division of sports merchandise and digital platform Fanatics, has announced Ken Turner as its first chief marketing officer
Football
Finance & Law

Streaming platform and media company OneFootball is to shrink its headcount from 470 to 320 as it dramatically reduces its cost base in the wake of recent moves into the non-fungible token (NFT) and wider…
Lacrosse
Licensing & Merchandising

USA Lacrosse has agreed a two-year partnership with CAA Sports Licensing, a division of Creative Artists Agency (CAA), to help American lacrosse's governing body capitalize the commercial use of its brand
Football
Media

Fifa generated broadcast income of $2.96bn (€2.77bn) in 2022, fuelled by media rights deals for the World Cup in Qatar and reflective of just over half of the governing body’s total revenue for the year.
Football
Sponsorship & Marketing

The Premier League is reported to be closing in on a lucrative six-year extension to its sponsorship and licensing agreement with EA Sports that would be worth close to £488m ($587.6m).
Football
Finance & Law

Premier League club Tottenham Hotspur has announced that its total revenues rose by 22 per cent in 2021-22, boosted by a number of new commercial deals and the post-Covid return of matchday spectators
Cricket
Licensing & Merchandising

Cricket-based Non-Fungible Token (NFT) platform FanCraze has made its first entry into the English and Welsh domestic game by signing with 12 of the 18 first-class counties
Football
Licensing & Merchandising

The German Football Association has launched a tender for the non-fungible token licensing rights to its national teams and club competitions.
Football
Licensing & Merchandising

English Premier League club Chelsea has signed a multi-year agreement with Chinese sports trading card platform FansMall
Football
Sponsorship & Marketing

Uefa has extended the long-running association between its flagship competition, the Champions League, and online travel company Expedia Group
Motorsport
Licensing & Merchandising

Electric racing series Formula E has secured a multi-year licensing deal with global headwear company New Era, which will now supply the official podium cap as part of the agreement
American Football
Licensing & Merchandising

The National Football League and Canadian rapper Drake's apparel brand October's Very Own (OVO) have announced a collaboration that will feature NFL-licensed apparel of select teams
Baseball
Licensing & Merchandising

Major League Baseball's San Francisco Giants and sports merchandise and digital platform Fanatics have announced a 10-year extension of their retail partnership, which will grant Fanatics more physical…
Multiple Sports
Technology

UK-based sports marketing agency Six Sport has entered into a strategic partnership with sports metaverse company LootMogul to support its growth plans and speed up “the adoption of blockchain gaming b…
Football
Licensing & Merchandising

Digital collectibles and fantasy game company Sorare has signed a four-year licensing deal with the Premier League, adding to its licensee agreements with major sports organisations, including the NBA…
Motorcycling
Licensing & Merchandising

Sports retail, ecommerce, licensing and merchandise business Cube Partnership has agreed a deal for the licensed supply and production of official merchandise to motorcycling showpiece the Isle of Man…
Sailing
Sponsorship & Marketing

Italy-based sailing clothing brand Slam has signed as the ‘Official Apparel Supplier’ to the four-time America's Cup winner Emirates Team New Zealand in the build-up to its defence of the trophy in Bar…
Gymnastics
Sponsorship & Marketing

USA Gymnastics has secured a renewal of its long-standing partnership with American Athletic, Inc