Licensing & Merchandising
Konami agrees new deal with Atlético Mineiro
Multinational entertainment company Konami has agreed a deal with Brazilian club Atlético Minerio to be its new exclusive video game partner.
Uefa and Team invite proposals for club competitions licensed products
Uefa and the Team Marketing agency have initiated a process to invite offers for rights to create branded licensed products to Uefa club competitions across various categories spanning the 2024-27 cycle
Boss leaves The Jockey Club for CCO role at Southampton
Charlie Boss has left UK horse racing organisation The Jockey Club to become the new chief commercial officer of English Premier League club Southampton
Fanatics converts long-term extension with British & Irish Lions
Global sports merchandising company Fanatics has extended its ecommerce and manufacturing deal with the British & Irish Lions rugby union team through to 2030
Hummel replaces Adidas as Team Vitality kit supplier
Danish sportswear brand Hummel has signed as kit supplier for the French esports organisation Team Vitality, in a deal brokered for the club by the Sportfive agency
Amazon debuts official NCAA merchandise line
Amazon Merch on Demand has launched over 40,000 products of officially licensed National Collegiate Athletic Association merchandise for more than 200 universities, including public and private schools
NASCAR team Petty GMS rebranded Legacy Motor Club
NASCAR Cup Series team Petty GMS has been rebranded Legacy Motor Club, it has been announced.
Petty GMS was created in December 2021 with the takeover of Richard Petty Motorsports by GMS Racing.
FanCraze adds SA20 to cricket roster
Technology company FanCraze has signed on as the official digital collectibles partner of SA20, the new South African T20 cricket league which launches today (Tuesday)
KNVB recruits van der Leeden as head of licensing and merchandising
The Dutch Football Association (KNVB) has recruited Ton van der Leeden as its head of licensing and merchandising
New Balance insists on right to renew in AS Roma kit dispute
Italian Serie A club AS Roma believes that its projected kit supplier agreement after this season – thought to have been signed with Adidas – is likely to be overturned following a lawsuit by the incumbent tec…
Sorare extends ties with Eredivisie
NFT-based fantasy sports platform Sorare has renewed its agreement with the Eredivisie, the top division of club football in the Netherlands, until 2025
Mumbai Indians launches tender for NFT rights
Indian Premier League (IPL) franchise Mumbai Indians has launched a Request for Proposal (RFP) tender for its Non-Fungible Token (NFT) rights
Under Armour appoints Linnartz as its new president and CEO
Former Marriott president to lead sports apparel and footwear brand
Birmingham 2022 Master Licensee Cube awarded UCI Cycling Worlds contract
Organisers of the 2023 UCI Cycling World Championships in Glasgow and across Scotland have appointed the UK-based Cube Partnership to manage the wholesale, licensing and retail programme
PGA Tour names Golf+ its exclusive virtual reality golf game
The PGA Tour has named Golf+ its official virtual reality golf game in a long-term agreement
EssilorLuxottica expands Ferrari relationship
French-Italian eyewear company EssilorLuxottica has extended its sponsorship agreement with the motorsport interests of Italian automotive marque Ferrari
Chiliz launches sports memorabilia authentication service as market grows
Chiliz, the owners of the Socios.com fan token and fan engagement platform, has launched a new blockchain-based authentication service for sports shirts and other memorabilia items called ‘GameUsed by Chiliz’.
XFL strikes Under Armour apparel agreement
The rebooted XFL has named United States sportswear and footwear manufacturer Under Armour as its official uniform partner ahead of the spring-season American football league’s revival in 2023.