Media

Endeavor Streaming has added to its portfolio of football clients in a deal to deliver Newcastle United’s new OTT service.

IMG has widened its remit with the Saudi Pro League (SPL) in a five-season production agreement that adds to its existing role in selling the competition’s international broadcast rights.

Germany’s 2. Basketball Bundesliga has amassed a betting rights package of at least 720 matches per season in a request for proposal (RFP) process that also includes the global broadcast rights, SportBusiness understands.

Women’s handball has been delivered a major exposure boost in Germany after public broadcasters ARD and ZDF opted to buy the rights to the women’s Euros together with the men’s competition.

Almost five years on from being named as the future seller of Diamond League rights internationally, Infront has struck a mixture of free-to-air and pay-TV deals from 2025.

Japanese streaming service U-Next has brought forward its Premier League rights deal by one season, after outgoing broadcaster SpoTV ended its contract a year early

World Lacrosse's long-term sponsorship with Nike continues a rush of commercial activity that has also included the launch of an OTT platform with Sportall.

CFG, owner of Manchester City, has signalled its intention to “remain at the forefront” of football-led content production through the strategic collaboration with Sony Pictures Television.

The National Basketball Association's next media rights deal could be heading to the courtroom after Warner Bros. Discovery met its deadline to match one of the offers on the table under the league's proposed $76bn (€70bn), 11-year contracts.

Cycling’s Flanders Classics will continue to receive crucial domestic free-to-air broadcast coverage in Belgium in an agreement that will be welcomed by race sponsors.

Experienced UK media rights executive Hannah Griffiths has joined global sports streaming service and media company DAZN in its broadcast partnerships business

Serie A will remain part of TNT Sports’ offering in the UK and Ireland after an agreement was reached with the league, which has also now hammered out details of a betting rights renewal with Stats Perform, SportBusiness understands.

Five of the United States' leading sports properties have struck agreements with Reddit to push their content to a younger audience while in turn driving up advertising revenue for the message board platform

Italian public-service broadcaster Rai has acquired non-exclusive Serie A highlights rights for three years as it makes changes to its longstanding domestic football coverage

Domestic free-to-air coverage of the Polish Ekstraklasa has been secured for the next three seasons, after a late sublicensing agreement was struck between pay-television's Canal Plus Polska and public…

CBS Sports has picked up its second piece of European football business in as many days, striking a two-season rights renewal for Italy's Serie A

The Bolivian Football Federation (FBF) is looking to establish an in-house channel to carry domestic league matches after deciding against launching a traditional media rights tender

Aside from the huge financials on offer, SportBusiness delves into what this landmark rights deal means for stakeholders across the US sports industry.