Media

The Extreme Sports Channel, a joint venture between X-Dream International and UPC, Europe?s largest cable operator, has begun an advertising campaign on ski slopes across some of the most popular resorts in Austria.

BSkyB has acquired a 5.4 per cent stake in Sportal?with an agreement to increase its total stake over time to 12.5 per cent.

An IOC report says preliminary results indicate that the XVIII Olympic Winter Games in Nagano, Japan, were broadcast in more countries than ever before and that the global cumulative audience is likely to equal Lillehammer's record??.

Terrestrial Swedish television company SVT, are claiming damages of 500 000 Swedish Krona ($66,000) from ISPR.

The money-spinning power of World Cup soccer has drawn FIFA and British business into a turf war where lawyers not players will determine the result.

Major League Baseball owners have voted unanimously at quarterly meetings to approve the sale of the Texas Rangers to media magnate Tom Hicks.

The Australian Olympic Committee (AOC) is proposing an end to a ban on athlete interviews by non-rights holding media according to specialist Olympic news service 'Around the Rings'.

Men?s tennis is to undergo a commercial revolution from 2000. The ATP has partnered with ISL and Octagon to develop television and sponsorship on the back of a re-structured, heavily branded sport.

Television companies who use digital technology to superimpose studio-generated advertising on live broadcasts have been threatened with a ban from the historic Melbourne Cricket Ground (MCG).

Qantas has signed a one-year sponsorship deal with the Australian Grand Prix Corporation to back this year's Australian 500cc Motorcycle Grand Prix.

A US federal judge has dismissed a $30 million suit filed by former Golden State Warriors basketball professional Latrell Sprewell to challenge his suspension for attempting to choke his coach.

German online sports services saw a short but powerful surge in usage this summer, thanks in large part to coverage of the soccer World Cup, and some momentum has endured.

The ATP Tour have appointed Fran Michelman as vice president of public relations.

Manchester United fans are planning a mass protest against Rupert Murdoch's bid for Britain's most celebrated soccer club in a spirited attempt to defy market forces.

German Soccer Federation (DFB) president Egidius Braun has said he had been hurt by critics and was considering retirement.

The future of digital television in Italy is shaping up into a scrap over soccer as Telecom Italia strives to hammer out a deal by Friday and global media baron Rupert Murdoch considers whether to join in.