Media

SEGA, the computer Games manufacturer, is set to follow its sponsorship deal with London based soccer club Arsenal by signing with a leading French club in the next seven days.

The world soccer body FIFA and South Korean car maker Hyundai Motor Co have announced a commercial partnership in the run-up to the 2002 World Cup finals to be co-hosted by South Korea and Japan.

Australian airline Ansett says it has already achieved commercial returns of A$650 million in new and protected sales from its sponsorhip of next year's Sydney Olympic Games.

ESPN will utilise new bat and pitch speed technology during its Sunday Night Baseball broadcasts this season.

Formula One's Bernie Ecclestone is in talks with Rupert Murdoch's UK BSkyB to broadcast the sport on pay-per-view.

The British Institute of Sports Administration (BISA) had teamed up with Russell Jones & Walker - a major UK law firm - to offer legal advice to its members.

Major League Baseball and SportsLine USA, the leading global Internet sports media company, have reached a multi-year exclusive agreement for SportsLine to produce and host the official Web sites of Major League Baseball.

Brazilian soccer legend Pele has confirmed he has been in discussions with Media Partners over the possibility of forming a Brazilian Super League.

Phil Hayes-Brown has been named the new managing director of the NBA in the UK.

Overjoyed Bangladeshis, whose cricket team won its first victory at the century's last Cricket World Cup in England on Monday, will soon have a stadium exclusively for cricket, according to media reports.

British motor racing tycoon Bernie Ecclestone has said a $1.4 billion asset-backed bond sold by his Formula One company was intended to pave the way for F1's stock market flotation.

World motor racing body FIA said it is expecting the European Commission's antitrust department to formally outline its objections to the commercial aspects of Formula One and other championships soon.

Former Secretary of State Henry Kissinger was among several speakers who called on the IOC to be more open, accountable and representative as the IOC opened its debate on ways to change post the Salt Lake City vote-buying scandal.

Sydney Olympic organisers have said they are reinstating the cycling road race course to the city's oceanside eastern suburbs, but would re-route it to avoid cutting off Rupert Murdoch's Fox studios.

TodaysSports.com has become one of the top 10 sports sites on the Web in terms of reach since it began operating two months ago.

ISM Holding Corp, owners of ISM Marketing and ISM Motorsports, is to launch an interactive sports betting and gaming site, the first of several interactive web sites to be owned by the company.