Media

Petroleum giant, Shell, has signed a multi-million dollar sponsorship agreement with the Sydney Organising Committee for the Olympic Games (SOCOG).

The 20th Southeast Asian games begin on Saturday with attention focused as much on the tiny sultanate of Brunei as the actual competition itself.

Fox Sports Net New England and the Boston Celtics have signed a new agreement that will make the network the television destination of Celtics home and away telecasts in New England.

British leisure and media company Granada Group Plc is considering buying a 9.9 percent stake in the owner of Leeds soccer club, according to UK press reports.

Following the confirmation of UK media group Granada's interest in buying a 9.9% stake in Leeds Sporting plc, owners of Leeds United, a report in the UK's Daily Mirror newspaper suggests that Rupert Murdoch's BSkyB could be a rival bidder.

Victor Chandler, the famous on-course bookmaker, is to sell his betting business to Enic, the leisure and entertainment group set up by Joe Lewis, the billionaire currency trader, in a deal expected to value Chandler's operations at up to #70m, according to UK press reports.

A majority of sports fans remain reluctant to pay high ticket prices for women's sporting events, despite the heavy promotion and marketing surrounding the recent Women's World Cup Games.

British Eurosport has signed an agreement with Telewest for carriage on the cable company's analogue and digital television services.

A report in the UK's Financial Times has added substance to earlier newspaper reports that BSkyB are looking to buy a stake under 10% in Leeds Sporting plc, which owns Premier League club Leeds United.

The beleaguered organisers of the Rugby World Cup have criticised ITV's coverage of the event as a "disgrace" according to a report in the UK?s Guardian newspaper.

Guinness announced a 15 per cent sales increase in the UK for the September/October period during which they sponsored the Rugby World Cup.

Media Works, the publicity evaluation and presentation company is relocating its offices in the UK.

The beleaguered organisers of the Rugby World Cup have criticised ITV's coverage of the event as a "disgrace" according to a report in the UK?s Guardian newspaper.

Guinness announced a 15 per cent sales increase in the UK for the September/October period during which they sponsored the Rugby World Cup.

There have been yet more problems at the troubled Southeast Asian Games in Brunei after the roof of the main press centre collapsed, just a week after the tiles on a nearby convention centre fell down and injured a policeman and damaged two parked cars underneath.

England's Rugby Football Union (RFU) is looking to reorganise itself along commercial lines in a move which could see it launch its own entertainment division, according to UK press reports.