Media

The International Olympic Committee has awarded its advertising contract to the US agency TBWA Worldwide in a deal reported to be worth $150 million.

The BBC has warmly welcomed a decision in London's Restrictive Practices Court which ruled in favour of the English Premier League selling broadcast rights en bloc for all its 20 clubs.

The Sri Lankan cricket board has signed a $7.75 million deal with India's Sony Entertainment Television that gives the company rights to telecast all matches played on the Indian Ocean island.

A leading legal expert in London says the decision to rule in favour of the Premier League's en bloc sale of exclusive broadcast rights is 'out of line' with those made in Europe on the same collective selling issue.

A leading sport legal expert says he is surprised that the UK Restrictive Practices Court has ruled entirely in favour of the English Premier League's sale of soccer rights.

News Corp boss Rupert Murdoch has said he is not interested in lifting his stake in Italian pay-TV operator Stream from its current 35 percent.

Italy's Antitrust competition regulator has told Telepiu it must stick to a law which limits any one pay-TV operator to a 60 percent slice of rights to broadcast Italian first division soccer matches.

NHL franchise, San Jose Sharks and Fox Sports Net Bay Area have reached a new long-term television agreement that makes Fox Sports Net Bay Area the sole television provider of Sharks games.

UK bookmaker, William Hill, is set to expand its online betting service in the US and Far East.

Fox Sports World Espanol, the only U.S Spanish-language sports cable network, have recorded a ratings success with last month's Copa America.

German media group Kirch has agreed to buy Swiss sports rights marketing company CWL Telesport & Marketing AG in a move to expand its international soccer business.

Petroleum giant, Shell, has signed a multi-million dollar sponsorship agreement with the Sydney Organising Committee for the Olympic Games (SOCOG).

The 20th Southeast Asian games begin on Saturday with attention focused as much on the tiny sultanate of Brunei as the actual competition itself.

Fox Sports Net New England and the Boston Celtics have signed a new agreement that will make the network the television destination of Celtics home and away telecasts in New England.

British leisure and media company Granada Group Plc is considering buying a 9.9 percent stake in the owner of Leeds soccer club, according to UK press reports.

Following the confirmation of UK media group Granada's interest in buying a 9.9% stake in Leeds Sporting plc, owners of Leeds United, a report in the UK's Daily Mirror newspaper suggests that Rupert Murdoch's BSkyB could be a rival bidder.

Victor Chandler, the famous on-course bookmaker, is to sell his betting business to Enic, the leisure and entertainment group set up by Joe Lewis, the billionaire currency trader, in a deal expected to value Chandler's operations at up to #70m, according to UK press reports.

A majority of sports fans remain reluctant to pay high ticket prices for women's sporting events, despite the heavy promotion and marketing surrounding the recent Women's World Cup Games.