Media

Nordic media and sponsorship firm the Market & Media Institute (MMI), has signed a joint venture with Sportsmax GmbH, a strategic sports marketing and sponsorship consulting agency.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

Sports media and marketing company Media Content has appointed ex-ISL marketing manager Sophie Hoysted as development manager of its Media Content Sports Media Advisors unit.

Sportsworld Media Group, the UK-based sports marketing and television production company, has been appointed to market golf?s forthcoming Seve Trophy in Ireland between April 19 and 21, 2002.

UK-based Screenco have created a 21 metre wide LED banner at the 68,000-capacity stadium of German Bundesliga team FC Kaiserslautern using 21 Lighthouse LVP20 20mm pixel pitch modules.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

World Cup Skateboarding (WCS), the world skateboarding sanctioning body and tour organiser, has appointed action-sport marketing agency IMS, a wholly owned subsidiary of Sportsworld Media Group plc to manage its commercial interests globally.

Betdaq, the online sports betting service based on stock market principles and backed by the Irish businessman Dermot Desmond, has launched today.
Online Gambling: The Regulation of Global Sports Betting: A new report from SportBusiness Group: Click here

ESPN International and the National Football League (NFL) have agreed to extend their existing worldwide distribution agreement through the 2002 season.

TalkSport, the UK?s sports radio station owned by media entrepreneur Kelvin MacKenzie, said revenues for the six months to June 30 rose by 9.4 percent to #5.6m ($8m/?9m) despite a fall of 7.2 percent in national advertising revenue for the industry as a whole.

Microsoft?s internet portal MSN has signed a deal with ESPN.com to deliver to consumers access to ESPN's online sports content through the MSN network.

Soccer Australia has appointed the current chairman of Melbourne Water, Graeme Bowker, as an independent director to its board.

Kirch Gruppe, the German media group run by movie mogul Leo Kirch, is to merge Kirch Media, its free-TV and rights business into the stock market listed television broadcaster ProSieben-SAT.1, to create German?s largest listed media company.

USA Networks, the USA Cable owned and operated cable company, has recorded, soaring ratings for the 2001 US Open Tennis Championships.

Athletics action at the Goodwill Games in Brisbane has failed to live up to the ratings success of swimming, ranking only as the sixteenth most watched programme on local television on Tuesday night.

Sportinglife.com, the UK?s multi-sports website, has joined forces with Amstel, Europe?s second largest beer brand, to produce a site which will allow soccer fans to follow the UEFA Champions League over the next eight months.
Sport and Broadband: A new report from SportBusiness Group: Click here

Shareholders in Italian soccer club Juventus have approved the report and accounts for the year ended 30 June 2001 and have given the go-ahead for the company to proceed with a listing on the Italian Stock Exchange.

The England soccer team?s triumphant win over rivals Germany on Saturday has inspired a string of unnamed companies to approach UK soccer?s governing body the Football Association (FA) with sponsorship deals.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

Ken Livingstone, the Mayor of London, has lent his support to plans to stage the World Athletics Championships at a new 43,000-seater stadium and training complex at Pickett?s Lock.

KirchMedia has acquired a 25.5 percent stake in online sports portal Sport1 from German internet firm Axel Springer Verlag.