Media

Telewest Communications, the UK?s second largest cable company after NTL, is to launch a virtual interactive horse racing application called iRace which will compete with Go Racing?s (now renamed attheraces) own interactive television channel for genuine horse races.
Sport and Interactive TV: A new report from SportBusiness Group: Click here

TV network Cable & Wireless Optus is offering 300 Australian Rugby fans the chance to use their television remote controls to order pizza, download player statistics and get weather updates during Seven Network?s coverage of the Bledisloe Cup this weekend.
Sport and Interactive TV: A new report from SportBusiness Group: Click here

English rugby union team the Leicester Tigers have appointed sports public relations agency Vision Sports PR to boost their profile at both a national and international level.

US sports network ESPN2 is set to become the fastest cable broadcaster to reach 80 million households in September, according to predictions made by Nielsen Media Research.

Sportsworld Media Group, the London-based sports marketing group, has confirmed that it is in talks with Australian-based Southern Cross Broadcasting about selling its Aussie TV advertising sales business.

British race track owner Arena Leisure said it had enough cash in the bank to fund its share of new horse racing media rights consortium, attheraces, for four years.

Those working behind the scenes for sports events and teams are to be recognised by a new awards ceremony next April.

Turner Network Television will still broadcast a significant amount of live Goodwill Games action in the US despite an unfavourable time difference to Australia.

Sports.com has signed a deal making it the official betting partner of UK commercial television network ITV?s soccer and Formula One websites.
Online Gambling: The Regulation of Global Sports Betting: A new report from SportBusiness Group: Click here

Ted Turner says the Goodwill Games will go on even if he has to buy them himself, reports sportbusiness.com chief reporter James Swanwick in Australia.

English Premier League soccer club Leeds United has signed a technology deal with Carnegie Information Systems ? aimed at enhancing its commercial relationship with its fans.

Against the backdrop of the U.S. Open tennis tournament, a group of television executives unveiled plans for the new Tennis Channel, a cable TV start-up aiming for success in the emerging digital cable universe.

The British Horseracing Board?s (BHB) proposal to replace an annual levy with a percentage of bookmakers? total turnover is unlikely to be enforced, according to analysts at international investment bank Merrill Lynch.
Online Gambling: The Regulation of Global Sports Betting: A new report from SportBusiness Group: Click here

Media strategists and market researchers will decide if the Goodwill Games has a future and a successful event in Brisbane will not affect their decision, writes sportbusiness.com chief reporter James Swanwick in Brisbane.

European internet TV firm, Kamera, has signed a deal to bring Italian soccer action to the web.
Sport and Broadband: A new report from SportBusiness Group: Click here

Guenther Struwe, programme director of German public broadcaster ARD, has predicted that the network will be taking advertising in primetime schedules for its major sports events within the next four to five years.

Spanish digital TV operators are increasing the price of pay-per-view soccer matches for the coming season with costs ranging from Pt825 (?4.49) to Pt1,995 (?10.85) per game.
Pay Per View Sport in Europe: A new report from SportBusiness Group: Click here

English soccer club Chelsea is in talks with Italian club Lazio about setting up a rival to the G14 group of top European clubs.