Media

Asian satellite broadcaster ESPN Star Sports (ESS) has renewed its deal for the exclusive rights to Major League Baseball (MLB) in a new two-year agreement.

ESPN has sold out of its sponsorship packages for the seventh annual X Games to be held in mid-August in Philadelphia.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

The World Professional Pool Championships was the most watched sports programme on cable networks across Chinese Taipei during July according to host broadcaster ESPN.

According to figures from the Institution of Practitioners in Advertising (IPA), UK viewing audiences for terrestrial broadcasters have dropped to a record low.

The Association of Tennis Professionals (ATP) is looking to broadcast all of its tournaments over the internet.

Chrysalis, the media company which produces ITV?s coverage of Formula One in the UK, is looking to sell its minority stakes in two of its internet investments and pump the money from the disposals into its wholly owned internet sports network Rivals.net.

New Zealand television production firm On Site Broadcasting (OSB) has signed a five-year domestic contract to handle all satellite broadcaster BSkyB?s coverage of sporting events in the country.

Former international rugby union player Nigel Walker has been appointed the head of sport for UK terrestrial broadcaster, BBC Wales.

US satellite platform, DirecTV is running a new promotion which offers $300 (?342.90) worth of free programming to new subscribers to its `NFL Sunday Ticket? pay-per-view package.
Pay Per View Sport in Europe: A new report from SportBusiness Group: Click here

UK terrestrial broadcaster ITV has signed a #5 million ($7.1m) deal for the rights to the Tour de France cycling race beginning with next year?s competition.

English soccer club Wimbledon has signed a two-year sponsorship deal with a controversial muscle-building supplement firm.
How to Develop Effective Sponsorship Programmes: A new report from SportBusiness Group: Click here

Walt Disney Co's ABC and ESPN units say US golfer Tiger Woods will appear in several special events for the two television networks over the next five years, in a widely expected deal.

A new digital sports channel to be launched by UK terrestrial broadcaster ITV helped secure the British coverage of the next two Rugby World Cups in a deal worth at least #40million ($57m/?65.14) to the International Rugby Board (IRB).

Spanish language pay-TV operator Pan-American Sports Network (PSN) has announced that it has acquired the live rights to Mexican football for Latin America excluding Brazil.
Pay Per View Sport in Europe: A new report from SportBusiness Group: Click here

The late Don Bradman's son John and the Bradman Foundation have appealed for people to stop profiting from the sale of the cricket legend's letters.

UK terrestrial and pay-TV broadcaster ITV has secured the rights to the next two Rugby World Cups in a six-year deal with the International Rugby Board (IRB).

Despite the UK test case ruling in the House of Lords last week that set a precedent that the soccer World Cup in 2002 must be broadcast on terrestrial television if at all, rights holder Kirch has still not given up hope of interest from a pay-TV operator.
Pay Per View Sport in Europe: A new report from SportBusiness Group: Click here

New Zealand pay television operator Sky Network Television Ltd has named private broadcaster TV3 as Sky's free-to-air broadcast partner for rugby union and cricket for the 2001/02 season.