Media

?The X Games'' is fulfilling the two mandates that prompted ESPN to create them five years ago, according to Variety magazine.

This year?s WNBA Championship featuring a best-of-three game series between New York Liberty and the Houston Comets, will be broadcast to 154 countries and in 22 different languages.

Fuxito.com, the US-based online soccer media source, has named Terry Hillery, the ?At-Large North American Collegiate Entrepreneur of the Year?, as its director of Strategic Development and E-Commerce.

Microcast will showcase its live streaming video technology when it powers the upcoming internet broadcast of the 1st and 18th holes from the World Golf Championships-NEC Invitational.

Austria's soccer federation has been approached by Switzerland's head of state Adolf Ogi to discuss a possible joint-bid for Euro 2008, according to local media reports.

UK satellite and digital broadcaster BSkyB is to show this fall?s England soccer internationals against France and Italy exclusively live on its Sky Sports service.

Coca-Cola, one of the biggest names in sports sponsorship, is in talks with some of Formula One's top teams, believed to include Benetton and Jordan, with the aim of entering F1 racing sponsorship for the first time.

The International Football Channel (TIFC), the all-soccer programming network, is concluding agreements with one or more strategic partners; a move which secures the network?s objective of delivering its 24-hour coverage to Spanish-speaking television viewers.

PayForView.com, integrated on-line and off-line entertainment company, has acquired the internet broadcast rights to two international soccer games: The USA woman's championship team versus. Norway on July 30th and the Benfica versus Liverpool game on August 5th.

The Hungarian FA has sold the TV rights to first division matches for the next three years to Hungarian TV channel MTV and Dutch cable firm UPC, in a HUF3.1bn (#7.5m) deal.

Sportal.co.uk is extending its offer of providing free SMS text results for the remainder of the Formula One season.

The US House of Representatives has turned down landmark legislation aimed at banning online gambling.

The British government has cleared the way for a trio of proposed mergers between the three companies in charge of the ITV network, which could create a new force in the battle for UK sports rights.

The 2000 WNBA All-Star Game will reach viewers in 154 countries around the globe in 23 different languages via 37 telecasters, according to NBA sources.

Philadelphia-based cable operator Comcast has completed a deal to purchase Home Team Sports, Washington's regional sports network, in a package that also includes Minnesota-based Midwest Sports Network, reports the Washington Post newspaper.

Austrian state broadcasting organisation Oesterreichischer Rundfunk (ORF) reports that its TV coverage of the Euro 2000 semi final between France and Portugal attracted 1.13 million Austrian citizens while 1.369 million watched the match between Italy and the Netherlands. Women accounted for 30% of this figure.

Australian media tycoons Rupert Murdoch and Kerry Packer are reported to be involved in a bidding war for the digital and internet rights to English cricket.

While millions of soccer fans settle down on Sunday to watch the quarter-finals of Euro 2000, some might be tempted to flip television channels to catch a glimpse of the American variety's championship game.