Media
XFL EMBARKS ON CHAMPIONSHIP AD CAMPAIGN
The much-maligned XFL has embarked on an advertising campaign to promote the April 14-15 playoff weekend and the April 21 Championship Game, dubbed the "Million Dollar Game.?
MAZDA SPONSORS LAGUNA SECA RACEWAY
Mazda North American Operations (MNAO) has signed a title sponsorship deal with the Sports Car Racing Association of the Monterey Peninsula to become title sponsor of Mazda Raceway at Laguna Seca.
CAR MAKERS PLAN RIVAL CHAMPIONSHIP
The future of Formula One hangs in the balance on Wednesday, after the sport's leading car makers announced they intended to set up a rival championship.
GG-MEDIA SEEKS UK MEDIA HORSE RACING RIGHTS
GG-Media has emerged as a new bidder offering media coverage from 26 of the UK's smaller racecourses in the latest tussle over the sale of media rights for horse racing, the Financial Times reported on Thursday.
LEAGUES REUNITE UNDER EUROLEAGUE BRAND
The two rival European club basketball leagues have officially reunified ? with the new league to be known as the EuroLeague.
?FEEL GOOD FACTOR? DRIVES ENGLISH CRICKET, SAYS ECB
The current ?feel good factor? in English cricket had created several lucrative commercial deals for the England and Wales Cricket Board, its chief executive, Tim Lamb said today.
NFL.COM CONSIDERS SUBSCRIPTION OPTION
The NFL?s new media operation is considering subscription fees as a revenue source, following the slump in US ad sales.
MANCHESTER GAMES ORGANISERS DEFEND THEIR EVENT HANDLING
The organisers of the 2002 Commonwealth Games in Manchester have defended their handling of the event after coming under fire for failing to promote it enough.
CHELTENHAM & GLOUCESTER TO SPONSOR CRICKET TROPHY COMPETITION
Cheltenham & Gloucester, the financial services company, has announced a three year sponsorship agreement with the England and Wales Cricket Board (ECB) that will see the company become title sponsors of the Cheltenham & Gloucester Trophy, the premier One-Day knockout tournament in England and Wales.
PADDY POWER LAUNCHES NEW INTERACTIVE TV EXPERIENCE
Irish bookmaker Paddy Power is launching an interactive TV betting service on ntl?s UK interactive television cable network.
ONSPORT TO BECOME ITV SPORT, NEWSPAPER REPORTS
British television company ONdigital is considering a name change to link the brand with its two shareholders, commercial TV companies Granada and Carlton.
NTL CONFIRMS ROLE IN PPV SOCCER CONSORTIUM
Cable operator NTL has confirmed it was part of a consortium of British pay TV groups bidding for the English soccer pay-per-view rights for which the company abandoned an exclusive bid last year.
SOAP WHODUNNIT DELAYS UEFA CUP KICK-OFF
The climax of a soap opera whodunit, which has gripped Britain for weeks, will delay the kick-off of an international soccer match in Spain.
BERTELSMANN/VIVENDI SPORT RIGHTS DEAL CLOSE – PAPER
German media group Bertelsmann expects to conclude an accord with Vivendi Universal on sports broadcasting rights "very soon", Bertelsmann chief Thomas Middelhoff has told Le Monde newspaper.
UK REPORT CALLS FOR UNVIERSAL SPORT ROLE
The Culture, Media and Sport select committee report into the staging of international sporting events has called for the Sports Minister to be given increased powers in the new Government.
IOC CANDIDATE VOWS TO REINSTATE BID CITY VISITS
South Korean Kim Un-yong has pledged to allow International Olympic Committee (IOC) members to visit cities bidding for the Games if he wins the race for world sport's most powerful job.
COMMONWEALTH GAMES ORGANISERS CRITICISED
The organisers of the 2002 Commonwealth Games in Manchester have come under fire for failing to promote the event enough.
INTER MILAN ALLEGE UNFAIR TREATMENT IN PASSPORTS PROBE
Inter Milan have claimed they have been victimised over their alleged role in a false passports scandal after learning they will be the first club to be hauled before the Italian league.