Media

Francis Baron, chief executive of the English Rugby Union, aims to make England the number one rugby nation in the world as part of the unions soon to be announced 8-year Strategic Plan.

The Australian Football League (AFL) is creating a new sponsorship structure, which could result in the exit of McDonald?s as a sponsorship partner.

Worldzap has made sporting and media history with the first ever goal to be delivered as a live video clip to a mobile phone.

Heinz P Schurtenberger has left his role of CEO with ISMM Group, the independent sports event media and marketing group for sport federations and other governing bodies.

EM.TV & Merchandising, the German media group, has received a letter of intent from car manufacturers stating their interest in buying a stake in SLEC, the Formula One holding company.

Octagon has acquired Movie and Media Sports, the European sports sales and venue marketing company.

Online sports media company Total Sports, has teamed up with multimedia sports marketing company International Sports Properties (ISP Sports) to expand the Total College Sports Network (TCSN) with seven new collegiate properties.

The UK is set to cash in on the gold-medal winning success of its athletes in Sydney.

Southern African Investments Limited (SAIL), the sporting brands company with stakes in eight South African rugby clubs, a soccer club and a chain of upmarket golf practice centres, has made its first move into professional cricket.

The Extreme Group and UPCtv have signed a distribution agreement with CanalDigitaal for the Extreme Sports Channel.

Swansea Rugby Football Club has appointed Generation Communications Ltd to manage all media and marketing activity relating to the club.

European Rugby Cup Ltd (ERC) has signed a five-year partnership deal with the Paris-based sports marketing agency Havas Advertising Sports.

The International Olympic Committee has selected Copyright Control Services (CCS) to provide exclusive internet anti-piracy operations and internet content protection solutions for the 2000 Summer Olympic Games.

The latest ABC Electronic Audit for June 2000 has confirmed Sports.com as the largest audited sporting web site in Europe.

Media giant News International has created a new sales channel for sports and leisure goods manufacturers to push their products to market.

SportsLine.com, publisher of CBS SportsLine.com, and Westwood One/ CBS Radio Sports are to provide live pre-game and post-game coverage of Sunday afternoon NFL Football for the second consecutive year.

USA Network is covering the opening two rounds of the NEC Invitational from Akron, one of four World Golf Championships, which debuted in 1999.

The Michigan Speedway is reverting back to its original name ? and will sport a new logo.