Media
Business

UK-based sports marketing firm specialising in F1 motor racing, Inside Line Media, has reached an agreement with Formula One Administration Limited to produce a behind the scenes programme for the 2001 Formula 1 motor racing season.
Media

President of the Greek Basketball Federation George Vassilakopoulos has warned that his country is heading for a national disaster because of the inadequacy of Athens 2004 Olympic Games organisers.
Media

UK-based Play-Sport New Media has created a nation-wide e-community of cricket organisations from clubs and junior teams right through to national championship. .
Media

Diageo PLC, the London-based marketer of alcoholic beverage brands such as Johnnie Walker, Guinness, Smirnoff and Tanqueray, have formulated a Super Bowl strategy to circumvent CBS's ban on hard-liquor ads.
Media

The second annual Oslo Racing Festival will not be held this year after a dispute between festival organisers and the Swedish Touring Car Championship (STCC) over costs failed to be resolved.
Business

The Commercial Bank of Greece has said it has reached a preliminary agreement with the Athens suburb hosting much of the 2004 Olympic Games to finance up to 1.5 billion euros in real estate development.
Media

Following on from our news story yesterday, we take a closer look at plans to insert virtual advertising in this year?s Super Bowl.
Business

Turner Broadcasting Systems is to sell its poorly performing World Championship Wrestling operation to the founders of the Classic Sports Network, now ESPN Classic.
Media

The Worldwide Fund for Nature has said plans to build an Olympic rowing and canoeing centre for the 2004 Athens Games would threaten the environment and break European Union nature conservation laws.
Business

Wembley National Stadium Ltd (WNSL) chairman Rodney Walker has started a new round of talks to discuss his plans for an athletics track in the new national stadium.
Events

New South Wales Premier has warned that Sydney's main Olympic venues will remain a drain on taxpayers for years, with public funds being used to subsidise some big events.
Business

Virtual imaging firm Princeton Video Image, Inc. (PVI) is to produce a branded first-down line for the first time in the international live television feeds of Super Bowl XXXV.
Events

Canadian French-language broadcaster RDS has signed a one year local TV contract with the Montreal Expos for a reported $3 million.
Business

Argentinian First Division club Racing, which has been bankrupt for two years, has become the second Argentinian club to be taken over by media company Blanquiceleste S.A.
Business

United Kingdom Sports head Rodney Walker presented proposals for an athletics track at Wembley stadium to Culture, Media and Sports Minister Chris Smith today.
Events

The Levi's jeans brand is to make its Super Bowl advertising debut with a new multi-part television commercial, online activities and a retail programme.
Events

The Athens Olympics will give a 2.5 percent fillip to Greece's gross national product in 2004, the year the games return to their ancestral roots, organising committee (ATHOC) head Gianna Angelopoulou said.
Media

Norwegian alpine skier, Lasse Kjuus has been fined 10,000 kroner ($1,140) by the Norwegian Ski Association for breaching Norway's rules against mixing sports and alcohol for commercial purposes.