Media

Following on from our news story yesterday, we take a closer look at plans to insert virtual advertising in this year?s Super Bowl.

Turner Broadcasting Systems is to sell its poorly performing World Championship Wrestling operation to the founders of the Classic Sports Network, now ESPN Classic.

The Worldwide Fund for Nature has said plans to build an Olympic rowing and canoeing centre for the 2004 Athens Games would threaten the environment and break European Union nature conservation laws.

Wembley National Stadium Ltd (WNSL) chairman Rodney Walker has started a new round of talks to discuss his plans for an athletics track in the new national stadium.

New South Wales Premier has warned that Sydney's main Olympic venues will remain a drain on taxpayers for years, with public funds being used to subsidise some big events.

Virtual imaging firm Princeton Video Image, Inc. (PVI) is to produce a branded first-down line for the first time in the international live television feeds of Super Bowl XXXV.

Canadian French-language broadcaster RDS has signed a one year local TV contract with the Montreal Expos for a reported $3 million.

Argentinian First Division club Racing, which has been bankrupt for two years, has become the second Argentinian club to be taken over by media company Blanquiceleste S.A.

United Kingdom Sports head Rodney Walker presented proposals for an athletics track at Wembley stadium to Culture, Media and Sports Minister Chris Smith today.

The Levi's jeans brand is to make its Super Bowl advertising debut with a new multi-part television commercial, online activities and a retail programme.

The Athens Olympics will give a 2.5 percent fillip to Greece's gross national product in 2004, the year the games return to their ancestral roots, organising committee (ATHOC) head Gianna Angelopoulou said.

Norwegian alpine skier, Lasse Kjuus has been fined 10,000 kroner ($1,140) by the Norwegian Ski Association for breaching Norway's rules against mixing sports and alcohol for commercial purposes.

Organisers of the Wimbledon tennis championships have announced plans to start play an hour earlier this summer in a bid to combat weather-enforced delays.

Kirch Group has sold the German television rights for the 2002 soccer World Cup finals to two German channels and that it bought the pay-TV rights for the Olympic Games between 2002 and 2008 from them.

Hardwood Media and online commerce and publishing firm TEKgroup International, has launched the ABA 2000 Internet Network, a

The supervisory board chief of German media group EM.TV & Merchandising has said he would not block a deal for cross-town peer Kirch to buy a stake in EM.TV as the two companies appeared eager to reach an agreement.