Media

The Mexican national soccer team has signed a partnership with US national Spanish-language television network Telemundo to broadcast all of Mexico's exhibition and official games.

Juventus star and FIFA World Player of the Year Zinedine Zidane found himself caught between two car companies after appearing in a television commercial for US giant Ford.

State owned telecommunications company China Netcom has been named the official telecom sponsor of the Beijing Olympic Bid Committee.

Sportinglife.com is extending its multi-media content with strategic partnerships with two sport broadcasters to provide video and radio sports news coverage.

Car manufacturer Lexus has signed an exclusive naming rights deal with the 5,000-square-foot, members-only bar and restaurant on the event floor level of the First Union Center, home to the Philadelphia 76ers.

Firststake Plc, the OFEX listed retail and online sports betting organisation, has appointed Barry Hearn as a non-executive director of the company.

The NBA, the WNBA and SportsLine.com, have signed a multi-year global partnership encompassing a variety of strategic initiatives.

All new videos on the Eurosport.com websites are now sponsored by Intel.

eSynch Corporation has partnered with Viosport to stream amateur and professional extreme sports coverage via ChoiceCaster.

Hong Kong's top policeman said on Tuesday an investigation had been ordered into an illegal soccer gambling ring suspected to involve police officers.

A survey of UK viewing habits has revealed an increase in the amount of sport watched by the British television audience last year.

Clive Swan, chairman of the leading independent online retailer unbeatable.co.uk has announced his resignation as non executive director of Firststake Plc - the OFEX traded retail betting network.

Fuxito.com, the US-based online soccer media source, has received an award from CollegeNational.com in a list of the best websites for the college aged demographic.

The International Olympic Committee has confirmed it will grant internet organisations accreditation at the 2002 Winter Games in Salt Lake City.

The fizz wars in China are set to bubble into life again with reports suggesting ISL is trying to secure Coca-Cola as a major sponsor of the China national soccer team.

Dot com companies buying $2million ad spots for Super Bowl television coverage are pursuing a high-risk strategy, according to one of this year?s advertisers.

Baltimore public relations agency Warschawski PR(WPR), has been retained by the Washington Power, the National Lacrosse League's (NLL) newest professional indoor lacrosse franchise.

Mobile telecommunications giant Vodafone has been linked with a multi-million sponsorship deal with Formula One team Benetton next year.