Media

The International Olympic Committee has confirmed it will grant internet organisations accreditation at the 2002 Winter Games in Salt Lake City.

The fizz wars in China are set to bubble into life again with reports suggesting ISL is trying to secure Coca-Cola as a major sponsor of the China national soccer team.

Dot com companies buying $2million ad spots for Super Bowl television coverage are pursuing a high-risk strategy, according to one of this year?s advertisers.

Baltimore public relations agency Warschawski PR(WPR), has been retained by the Washington Power, the National Lacrosse League's (NLL) newest professional indoor lacrosse franchise.

Mobile telecommunications giant Vodafone has been linked with a multi-million sponsorship deal with Formula One team Benetton next year.

Prost Grand Prix has signed a multi-year marketing and sponsorship deal with Pan American Sports Network (PSN).

CBS Television and Sony have entered into an agreement for CBS to produce the 2001 Sony Open golf tournament live in high-definition on the CBS Television Network.

Commercial UK broadcast network ITV says it intends to dramatically increase viewing figures for Premier League soccer highlights.

George Graham's position as Tottenham Hotspur manager is secure "for the time being", according to the club's new owners, as reports link Glenn Hoddle with a return to White Hart Lane.

The Japanese motorsport venue the Suzuka Circuit has announced plans to modernise the current facilities, create better safety features on the track and improve the services offered to the spectators.

The North American Broadcasters Association (NABA) announced that veteran Canadian broadcaster Michael McEwen has been appointed as their new Secretary-General.

Sportal, the interactive sports media company, has secured new funding to sustain the business until it becomes profitable.

International sports agency Prisma will meet with UK free-to-air broadcasters ITV and the BBC next month in an effort to break the deadlock over negotiations for the UK rights to the 2002 World Cup.

Insurance group, The St. Paul Companies will sponsor the PGA Tour?s 2001 West Coast Swing events.

Pay-per-view television company U>direct, which earlier this year covered England?s World Cup qualifying match away against Finland, is understood to be bidding for the re-structured pay-per-view rights to England?s Premier League.

A new website that matches potential sponsors with rights holders has recorded more than 15,000 hits in its first two weeks of trading.