Media

Europe?s first ever live online race meeting is to take place this weekend when three races will be beamed live via the web from England.

Bluetorch, the cross-media network for extreme sports, is to produce and take the title sponsorship of the largest surfing event in North America.

goalnetwork.com, the global online soccer network launched in November, has signed a deal to be the exclusive sponsor on 185 soccer matches broadcast on FOX Sports World and 175 soccer matches on FOX Sports World Espanol.

AirTV, the company which plans to launch a live in-flight TV and Internet service by 2002, has appointed Media Content Sports Media Advisors to advise on its sports programming strategy and to manage the acquisition of live sports content.

Electronic Arts, the world's largest interactive entertainment software company, has reached an exclusive agreement with Michael Jordan to be a spokesperson for the EA Sports' brand and appear in the company's sports interactive games, including the popular NBA LIVE basketball game.

Sydney 2000 Olympic sponsors will begin advertising on the first ever commercial Olympic Games internet site from next month.

Senior motorsport executives in the States have announced the formation of a new sanctioning body whose primary focus will be the organisation of professional road racing throughout North America.

Television companies attacked sports clubs this week for demanding exorbitant fees for the rights to transmit top events and said the trend was harming viewers, broadcasters and sports themselves.

Houston has won the battle for the prized NFL franchise.

Quokka Sports and British Telecommunications (BT) have teamed up to provide live Web site coverage of "the world's toughest yacht race", the BT Global Challenge 2000-01.

Richard Nanula has been named CEO of Broadband Sports Inc., the

Guinness announced a 15 per cent sales increase in the UK for the September/October period during which they sponsored the Rugby World Cup.

A $461 million deal to sell the Colorado Avalanche hockey team, the Denver Nuggets basketball team and a sports arena to Colorado billionaire Donald Sturm has fallen through, a spokesman for the owners has said.

British Telecom has rebutted a report claiming that the company is planning to bid for Premier League rights.

ISL United States has launched collegefootballplayoff.com, a web site designed to provide Division I-A college football with a play-off route to determine college football's national champion on the field.

Media Partners, the company behind the failed bid to launch a European Super League, says it is ready to launch another attempt to set up a privately-run elite soccer competition.