Media

Eurosport has secured a broadcast sponsorship deal with computer processors supplier AMD for an extensive package of World Cup qualifying programming.

The Gaelic Athletic Association (GAA) has appointed independent London-based advisors Oliver & Ohlbaum to find a purchaser for the federation?s global internet and broadcast rights.

The Athens Olympics Organising Committee (ATHOC) has begun studying the bids for television production rights for the 2004 Games.

The SNAI Group, which has a 75 per cent share of Italy?s betting market, has finalised an agreement with PA Sport, a branch of the Press Association and leading provider of sport information to the UK betting industry.

Sky Sports has signed a new four-year deal with the World Snooker Association for two major tournaments.

The National Academy of Television Arts and Sciences (NATAS) has awarded an Emmy to Symah Vision.

ESPN is to broadcast live coverage of a major golf tournament in Argentina later this year.

NBC Sports chief Dick Ebersol has defended the network?s broadcast strategy for the Sydney Olympics in the face of disappointing ratings.

The official Olympic Games internet site has already attracted 7.2 billion hits, surpassing the original estimate of 6.5 billion with six days of competition still remaining.

Australia?s Seven Network is losing viewers to its two Olympic pay-TV channels following complaints about the network?s free-to-air coverage.

Promising a "utopia" for competitors, Toronto Olympic bid organisers have sought to rally athletes behind their campaign for the 2008 Games.

Formula One racing will return to the United States after an absence of almost 10 years on September 24 ? and leading teams are already courting the US media to publicise the event.

The chief executive of UK advertising agency J Walter Thompson has been appointed as chief operating officer of UK cable operator and holders of Premier League pay-per-view rights, NTL.

UK newspapers the Daily Telegraph and The Sunday Telegraph have teamed up with commercial radio station talkSPORT 1089/1053 for coverage of the Olympics in Sydney.

Worldwide Entertainment & Sports Corp?s internet subsidiary, Worldwide Houseofboxing.com (HOB), has signed a letter of intent with TelVue Corporation to offer HOB users who are cable television and Direct Broadcast satellite subscribers

Australia's first interactive TV software has been launched in Sydney via Open TV.

The organisers of the Sydney Summer Games have already set one record, the largest media centre in Olympic history.

VPN Communications Corporation broadcast audio of the NFL "Monday Night Football" game on the internet last night.