Media

Cricketing legend Sir Donald Bradman has welcomed an unprecedented legal move by cricket-mad Australian Prime Minister John Howard to protect the Bradman name from commercial exploitation.

U>DIRECT, the UK-based independent pay-per-view broadcaster, has hailed last night?s coverage of the Finland versus England soccer World Cup qualifier as a ?very successful evening?.

A French TV crew was ejected from the Swisscom Challenge on Wednesday, after harassing Anna Kournikova.

EM.TV & Merchandising, the German media group, has received a letter of intent from car manufacturers stating their interest in buying a stake in SLEC, the Formula One holding company.

Designercity, the UK new media agency, have launched a WAP service for English Premier League soccer club Arsenal.

The Scottish Rugby Union (SRU) has appointed the Sportsworld Media Group as its sponsorship and event management consultants.

The SNAI Group, which has a 75 per cent share of Italy?s betting market, has finalised an agreement with PA Sport, a branch of the Press Association and leading provider of sport information to the UK betting industry.

The International Olympic Committee (IOC) has stepped in once more to keep Greek preparations to host the 2004 Olympics on schedule.

England Basketball and the National Basketball Association (NBA) have reached an agreement that will allow England Basketball Enterprises to sell NBA and WNBA branded uniforms to basketball clubs and schools throughout the United Kingdom.

The Sydney Olympic Games represented the largest peacetime communications project in Australia?s history, according to the communications network that handled the traffic.

Auckland Warriors, the cash-strapped New Zealand rugby league team, is to be snapped up by Auckland-based entrepreneur Eric Watson.

Michael Schumacher's third Formula One title, secured last weekend at the Japanese Grand Prix, should add around 30 million German marks ($13.37 million) to the driver's already huge yearly income.

Sports-finance experts have estimated that the 53 per cent stake in the Boston Red Sox, currently owned by the Yawkey Trust, could be worth as much as $300 million.

Carlton Communications, the UK media company, has made a #400m ($582m) bid for the broadcasting rights to British horseracing, according to UK press reports.

The 32 Commissioners of basketball?s FIBA SuproLeague Office (FSO) have met in Munich to prepare for the launch of the FIBA SuproLeague on October 18.

The Pakistan Cricket Board (PCB) has asked the country's president to order a judicial investigation into allegations of Pakistani involvement in match-fixing during last year's World Cup.

The Brazilian Golf Confederation has signed a five-year rights deal with Brazilian sports marketing company Speed Sports for the country?s first golf tour.

Universal McCann Event, McCann Erickson?s sports marketing department in Paris, has brokered a partnership agreement between Federation Aeronautique Internationale (FAI), the world governing body for air sports, and Discovery Wings Channel, the North American channel for air sports enthusiasts.