Media
?WE’LL DO IT" SAYS ATHENS GAMES CHIEF
The woman running a race against the clock to stage the 2004 Olympics in Athens has dismissed talk that the city could lose the Games and said the Greek capital would lay on a sporting show to rival Sydney's success.
SEVEN NETWORK CUTS BACK ON ADVERTISING
Australian Olympic broadcaster Seven Network has dramatically reduced advertising levels by an average of 25% following viewer complaints and defections to the network?s pay-TV service.
NASCAR STORES PUT UP FOR SALE
Cable giant Viacom wants to sell off its racing-themed Nascar Thunder retail chain -and if a buyer isn?t found Viacom will close the 12 retail outlets.
FOX WINS 6-YEAR, $2.5 BN MLB DEAL
Fox Sports has struck a $2.5 billion, six-year deal with Major League Baseball that extends its contract to air regular-season games on the Fox network and its cable channels through 2006 and grants it rights to all playoff and World Series games starting next season.
FORMER NIKE EXECUTIVES TO RUN PRO BOWLING LEAGUE
The Professional Bowlers Association (PBA), recently snapped up by a trio of high-tech moguls, announced on Tuesday that it has tapped two former top Nike marketing executives to run the 42-year old league.
US BROADCASTERS FINALISE NASCAR LINE-UP
NASCAR?s new television partners Fox Sports, FX, NBC Sports and TBS Superstation have announced their coverage plans for the 2001 NASCAR Winston Cup Series.
PSN TAKES OVER MAJORITY SHARE IN F1 TEAM AS RUMI SELLS UP
Minardi chairman Gabriele Rumi says he has sold his 70 percent stake in the Italian Formula One team to the Pan American Sports Network International (PSN) cable and satellite company.
`OPTIMISM? OVER AGREEMENT ON TRANSFER SYSTEM
The European Union's competition chief Mario Monti has said he was optimistic of reaching agreement with the soccer authorities on a new transfer system which would keep all sides satisfied.
MEDIA PARTNERS SIGN VOLLEYBALL NET DEAL
Media Partners, the Italian firm previously behind proposals for a breakaway European soccer superleague, has signed a web development deal for Italy?s mens? and womens? volleyball web sites.
RUGBY CLUB PUTS ADS SCHEME INTO THE HANDS OF FANS
London rugby club NEC Harlequins has launched a new advertising medium based on rugby?s traditional association with beer.
EXTREME SIGNS NEW DISTRIBUTION DEAL
The Extreme Group and UPCtv have signed a distribution agreement with CanalDigitaal for the Extreme Sports Channel.
ESPN CELEBRATES AS WEB HITS ROCKET
ESPN Internet Group (EIG) generated record traffic in August.
EUROPEAN UNION F1 INVESTIGATION TO DRAG ON
Alleged infringements of European Union competition rules by Formula One?s commercial body could still take months to resolve according to an EU source.
GAMES SITE SMASHES 7.2 BILLION MARK
The official Olympic Games internet site has already attracted 7.2 billion hits, surpassing the original estimate of 6.5 billion with six days of competition still remaining.
BSKYB SECURES TENNIS TV DEAL
BSkyB has added to its line-up of tennis by securing the rights to this year?s Davis Cup final.
TEXANS STRIKE $70M RADIO DEAL
The NFL?s newest franchise- the Houston Texans -have signed a 10-year radio broadcast deal with Infinity Broadcasting.
FOX LAUNCHES MAJOR LEAGUE BASEBALL BID
Fox has offered Major League Baseball about $2.5 billion in a bid to land the sport's entire post-season package from 2001-06.
EUROSPORT EXTENDS REACH OF NEW CHANNEL
Fifteen days after its official launch, the new sports information channel, Eurosportnews, has reached a distribution agreement with two leading CATV operators, Kosmos TV in Moscow, Russia and Alma TV in Kazakhstan.